Driving success online since 2003 

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03333 442 722

Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

Are you CONTENTed? The 4 P's of content marketing

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Your firm has an in-house marketing function that includes a bespoke web and digital team. You tell them what you want to say and they say it for you. Sorted. Right? So why aren't you receiving the level of enquiries you feel your practice area or sector group should be receiving given the level of expertise and experience within your team? Why is your firm's website working harder for others than it is for you? Just what can you do to generate more profitable business through your firm's website?

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Can law firms really make money on the Internet? Here's the proof and 5 step recipe for success.

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When we first started generating business online for law firms we always had a hurdle to overcome – the doubt and scepticism of lawyers. I would like to say that as the Internet has become a fundamental tool in the day to day life of the legal professional this hurdle has disappeared, but I’d be lying. Despite using the Internet to find and buy all types of products and services sometimes lawyers, for some bizarre reason, think that this same type of buyer behaviour does not apply to them.

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Infographic shows the immensity of the online marketing landscape of 2014

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If you think that all you need to succeed online is a website and a few social media accounts, think again. A recent infographic published by Scott Brinker at the Chief Marketing Technology blog (h/t MarketingProfs) reveals the immense scale of applications, tools and providers in the online (and indeed offline) marketing technology landscapes across the world.

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Dot What? – Domain name choice for law firms about to explode

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The snappily monikered Internet Corporation for Assigned Names and Numbers (ICANN) has finally won its fight to increase the number of available generic top-level domain (gTLD) names. 1,000 new domain endings are about to join those currently in use, the most well-known of which include .com, .org, .net and, in the UK, co.uk.

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Viral Legal Content Marketing: 5 Epic Aspects of Casino’s Epic PI Super Bowl Ad

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It’s not often that a lawyer manages to create a piece of epic content marketing in the personal injury legal sphere, less so in the UK than the US. But that’s exactly what injury attorney Jamie Casino has achieved in his recent Super Bowl commercial. In essence, Mr Casino booked out two-minutes of prime-time ad space during the Super Bowl for a local Georgia TV channel and his performance, shown below, has since gone viral across the world. Here are what I would consider to be the 5 most epic and remarkable aspects:-

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Divorce Day in January - Online Family Law and Divorce Enquiries Spiking in January

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January is a peculiar month in the online legal marketing world. Without fail, every year, web traffic for ‘divorce’ tends to skyrocket after Christmas and into January and through to March. While separating couples are experiencing misery (well, in some cases relief) when going through a break-up or divorce in January, savvy internet marketers see opportunities for their family law firm clients online. And it’s important to act on such a seasonal variation, a time when generating family law advice and divorce leads can make or break a family law practice’s bottom line for the year ahead. 

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7 tips to strengthen your online presence

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This is the time of year when we all resolve to be better, to eat better, drink less, exercise more (see our recent blog post for the MLT team's efforts to get fit) etc. That being the case we thought that it would be useful to take a look at what you could resolve to do in order to make your online presence stronger, healthier and in a better position to help you increase your turnover.

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White Collar Crime Portal launches

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Congratulations to our client Jonathan Fisher QC on the recent launch of White Collar Crime Portal, a new website designed to enable law and accountancy practitioners to share their thoughts on significant developments in the field of white collar crime.

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MLT raises over £500 for charity

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A big thank you to everybody who has donated money over the past four weeks. We are delighted to say that we have surpassed our target for the month, with over £500 (so far) being raised for a great cause.

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The home stretch - Movember week 3 review

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A big thank you to everybody who has donated money so far, we are 99% of the way to reaching our target.

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Be Brave Don't Shave - Mo' Week 2 Review

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Thanks to your generosity we are half way to reaching our target of £500 at the half way stage of our month long fundraising efforts.

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Mo’ Legal Technology Movember week 1 review

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As the team has been out and about this week, today has been interesting as we have for the first time been able to review progress of our facial embellishments under one roof.

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Mo’ Legal Technology

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Moore Legal Technology will become Mo' Legal Technology for the next 4 weeks as we embrace Movember and try to raise a little money for a good cause.

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Moore Legal Technology launch website for Sydney based solicitors

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Congratulations to Szabo & Associates Solicitors, our first Australian client, on the recent launch of their new website.

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Your Online Presence - Taking Care of Business

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As mentioned in my last post I gave a presentation to the Connect2Law conference at Gleneagles last week on how law firms can leverage the opportunities presented by the internet for generating new business.

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Your online presence. An investment, not an expense

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I spent last Tuesday in the glorious surroundings of Gleneagles Hotel having been asked to give a presentation on how to generate business online at this year’s Connect2Law conference.

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Moore Legal Technology launch new site for Leading London QC

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Congratulations to our client Jonathan Fisher QC on the recent launch of his new website.

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Entrepreneurial business advisor launches new website

Congratulations to our client, friend and mentor Stephen Gold on the launch of his new website this week. Having founded and built Golds Solicitors into an organisation which gained a reputation as one of the UK’s most innovative law firms, employing almost 450 people, before merging with Irwin Mitchell in 2007, Stephen is now retained as a non-exec, trusted adviser and personal mentor to well-known law firms and their senior people.

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Scotland’s first Chambers consisting solely of Solicitor Advocates launches new website

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Congratulations to our client, Fortis Chambers, on the launch of their new website. Fortis Chambers is the first chambers consisting solely of Solicitor Advocates in Scotland and includes some of the most respected, experienced and trusted Solicitor Advocates in this country.

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Under Foot Flooring launches new store and website

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We’d like to congratulate our client Under Foot Flooring on the launch of their new store and website.

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