Search engine optimisation (SEO) and pay per click advertising (PPC) are the two leading strategies involved Search Engine Marketing (SEM) designed to:
Search engine optimisation (SEO) and pay per click advertising (PPC) are the two leading strategies involved Search Engine Marketing (SEM) designed to:
There are many people more qualified than us to give you advice about running a successful law firm and how to provide a better service to your clients – indeed, should you require the assistance of a top law firm ‘rainmaker’ we can certainly point you in the direction of one of the best.
Where we can offer qualified, proven advice though is in the area of marketing, and online marketing in particular. We are frequently amazed by how many of the law firms we speak to still don’t pay attention to their marketing.
As many will already be aware, Google had a major update to its mobile search algorithm on Tuesday 21st April. The changes meant that websites that weren’t mobile optimised would see a dramatic dip in their rankings on Google. What's more - Google has hinted that the changes will dwarf those of two of its previous major updates Panda and Penguin.
Twitter continued to improve user experience last week by launching a new option to quote Tweet.
Following our main guide to law firm branding, we have now published a new guide on law firm rebranding, answering the question "Is it time for your firm to rebrand?" It looks at the top 4 situations where you should be considering a rebrand and 4 instances where you probably shouldn't rebrand, together with rebranding considerations from a digital perspective. Click here to read the guide.
Both the Law Society of Scotland and the Solicitors Regulation Authority (SRA) have published warnings about the rise of bogus law firms across the UK. The SRA notes that over 700 reports of such fake firms have been made in the past year, an annual increase of over 25%, and the Law Society of Scotland have noted similar patterns emerging. But what can law firms do if they’re subjected to what is effectively online identity theft?
Google have made the recent announcement that they have updated their ranking algorithm in a bid to prevent ‘spammy’ doorway pages.
Are your website’s landing pages mobile-friendly? If you’re not sure, find out by checking your landing page URLs on Google’s Mobile Friendly Test.
While some might still think social media is a passing fad, Barclays have recognised the importance of social media for business marketing, entertainment and ... banking?
The legal sector continues to evolve at a rapid pace. New entrants to market, regulatory changes and the increasingly varied needs of clients means that if today your law firm is standing still, then most probably you are already going backwards. Below are our top tips on growing your law firm in the digital age.
Having been immersed in many web design projects for law firms both in the UK and internationally (having put 50+ new sites going live in the past 3 years), we have recently updated our legal website design guide page. Including a section ‘Strategic website design with great conversion rates - top 5 tips’, this explains among other things our philosophy to great law firm web design (i.e. Don’t make me think), with information on what you need from your new website to really succeed online and generate profitable business that will help your firm grow in a competitive marketplace. We hope you enjoy and hopefully you’ll pick up some useful tips when you consider redesigning your own website.
Leading business development consultant to lawyers and law firms in the UK Stephen Gold has published a number of new opinion pieces in the Journal of The Law Society of Scotland. In his latest piece, entitled Head and Shoulders Above: It’s visible experts who see off the competition, Stephen outlines how lawyers and professionals can win influence in a crowded marketplace; how they can establish authority and become ‘visible experts’.
After reviewing our many blog posts of 2014, we were interested to find out what blog post was the most successful. So what blog post did you all view and share the most? (Drumroll…) The winner with 10,464 hits was Stephen Moore’s, ‘Can Law Firms Really Make Money on the Internet? Here’s the Proof & 5 Step Recipe for Success’.
For many businesses, not having an online presence in today’s technology-focused culture is unthinkable. Offline advertising, repeat business and word-of-mouth are undeniably important. But when you consider the number of people who turn to the internet to search for any and every service imaginable, you’d be mad not to invest in developing your brand and business online.
It's no secret that online marketing is a moving target. The internet, and especially search engines & social media, are constantly evolving. It's our job to keep up with these changes.
Moore Legal Technology is delighted to be shortlisted in the category of Support Team of the Year at the 2015 Scott + Co Scottish Legal Awards.
As we always say to our clients, being able to show that you are an authority on a particular subject can be the difference between winning and losing new business online.
Searching online for reliable knowledge on legal matters can be tricky – most sources these days are either out of date, out of the loop or far too costly. A group of lawyers, advocates, barristers and law graduates have all grouped together to tackle this problem and have created, ‘Unlock The Law’ – the free legal advice site covering the UK.
According to a recent report from the Law Society of Scotland, the number of practising Scottish solicitors has reached an all-time high of 11,000. That’s the equivalent of one solicitor for every 500 Scots.
A new Legal Futures report, “Barristers urged to grab litigation opportunities after “modest” beginning”, notes that only 129 barristers have seized the opportunity to conduct litigation in England & Wales since the restriction was removed a few years ago. Barristers should be considering how to harness this opportunity should it be right for their business model. Having helped many barristers achieve online success, Moore Legal Technology present 5 of the top ways barristers can thrive online and rely less on just solicitor referrals.
