The legal sector continues to evolve at a rapid pace. New entrants to market, regulatory changes and the increasingly varied needs of clients means that if today your law firm is standing still, then most probably you are already going backwards. Below are our top tips on growing your law firm in the digital age.
Having been immersed in many web design projects for law firms both in the UK and internationally (having put 50+ new sites going live in the past 3 years), we have recently updated our legal website design guide page. Including a section ‘Strategic website design with great conversion rates - top 5 tips’, this explains among other things our philosophy to great law firm web design (i.e. Don’t make me think), with information on what you need from your new website to really succeed online and generate profitable business that will help your firm grow in a competitive marketplace. We hope you enjoy and hopefully you’ll pick up some useful tips when you consider redesigning your own website.
Leading business development consultant to lawyers and law firms in the UK Stephen Gold has published a number of new opinion pieces in the Journal of The Law Society of Scotland. In his latest piece, entitled Head and Shoulders Above: It’s visible experts who see off the competition, Stephen outlines how lawyers and professionals can win influence in a crowded marketplace; how they can establish authority and become ‘visible experts’.
After reviewing our many blog posts of 2014, we were interested to find out what blog post was the most successful. So what blog post did you all view and share the most? (Drumroll…) The winner with 10,464 hits was Stephen Moore’s, ‘Can Law Firms Really Make Money on the Internet? Here’s the Proof & 5 Step Recipe for Success’.
For many businesses, not having an online presence in today’s technology-focused culture is unthinkable. Offline advertising, repeat business and word-of-mouth are undeniably important. But when you consider the number of people who turn to the internet to search for any and every service imaginable, you’d be mad not to invest in developing your brand and business online.
It's no secret that online marketing is a moving target. The internet, and especially search engines & social media, are constantly evolving. It's our job to keep up with these changes.
Moore Legal Technology is delighted to be shortlisted in the category of Support Team of the Year at the 2015 Scott + Co Scottish Legal Awards.
As we always say to our clients, being able to show that you are an authority on a particular subject can be the difference between winning and losing new business online.
Searching online for reliable knowledge on legal matters can be tricky – most sources these days are either out of date, out of the loop or far too costly. A group of lawyers, advocates, barristers and law graduates have all grouped together to tackle this problem and have created, ‘Unlock The Law’ – the free legal advice site covering the UK.
According to a recent report from the Law Society of Scotland, the number of practising Scottish solicitors has reached an all-time high of 11,000. That’s the equivalent of one solicitor for every 500 Scots.
A new Legal Futures report, “Barristers urged to grab litigation opportunities after “modest” beginning”, notes that only 129 barristers have seized the opportunity to conduct litigation in England & Wales since the restriction was removed a few years ago. Barristers should be considering how to harness this opportunity should it be right for their business model. Having helped many barristers achieve online success, Moore Legal Technology present 5 of the top ways barristers can thrive online and rely less on just solicitor referrals.
The forces that are driving change in the legal profession are wide and varied. The ability of law firms and individual solicitors to respond positively and innovatively to these challenges will determine who survives and prospers. Competition for new business is fierce, a dog eat dog world, one might say.
We are pleased to note that alongside one of the UK’s leading law firm consultants, Stephen Gold, our directors Chris Davidson and Gavin Ward are presenting at an upcoming Law Society of Scotland event in Glasgow later this month.(26 November 2014)
Do you know which content management system (CMS) your website is implemented on? Do you care? Probably not. And why would you, unless something really, really bad was to happen to your website as a result of your site being implemented on a particular CMS and that CMS being prone to attack.
Not really sure how pay per click advertising is or how it could benefit your law firm? Read our new guide on the most common pitfalls professionals in the legal sector come across when deciding whether or not to invest paid online advertising.
Last seen in 2012, Google has once again begun to test mobile icons alongside sites that are mobile friendly in SERPS – both those that tell users that a site is mobile-optimised and those that warn against sites that aren’t. Search Engine Watch reported instances of this happening earlier in October and we spotted it again from our mobiles yesterday (22 October – sample shown is from one of our customers’ responsive law firm websites).
You wouldn’t want a client walking into an outdated, shabby office. Nor would you want a potential client having great difficulty finding your office. When you apply this to the online world, it is exactly the same. You wouldn’t want someone visiting an outdated, shabby website. Nor would you want a website which didn’t rank well when a potential client was searching for your services online. Our legal marketing colleague Rebekah Lamb explains the importance of making the most of online business opportunities.
Google’s Panda Update is a thorough search filter which was first introduced several years ago. It was designed to identify sites with poor quality content and halt their chances of making their way into Google’s top search results.
It’s the business development win of the century. Doughty Street Chambers has increased its brand footprint exponentially by masterminding the marriage of human rights barrister Amal Alamuddin to Hollywood superstar George Clooney.
With around 100 billion business emails getting sent every day across the world, it’s easy to see how your emails can end up managing you, rather than you being able to manage your emails.
