Moore Legal Technology's Blog

With the connection between law and technology becoming stronger than ever, we’re now seeing the first legal ‘hackathon’ coming to Scotland. Organised by Legal Hackers Scotland and The Law Society of Scotland, and as publicised on the Law Society’s website here, the 48 hour event, running this weekend (Friday 17^th to Sunday  19^th June), will be a pop-up innovation lab for lawyers, designers, technologists and others to collaborate and design sustainable and scalable solutions that alleviate pressing access to justice issues.

As one of the most innovative organisations on the planet, Google improves the way it does things every day. And for our law firm clients to beat their competition online, we need to as well.

Have you ever wondered what 'SEO' or 'CTA' actually means? Sometimes, when talking to clients or friends and family we can get carried away with our geeky digital chat. Which is why we have compiled a handy A-Z of some of the most used terms in our day-to-day. You can now view the full A-Z published here. 

With our growing team having built up vast expertise in generating business online in the legal sector, at Moore Legal Technology we aim to give something back to our community.

Google recently updated its document on local ranking signals. The addition of ‘prominence’ to the document would suggest that businesses which have been focusing on quality SEO work are subsequently more likely to benefit from a boost in local search rankings. In this blog I will elaborate on what this really means and what your firm should be focusing on going forward for great local search rankings.

Moore Legal Technology is experiencing continuous growth, so we're hiring yet again - we are looking for an enthusiastic colleague with a passion for digital design.

Have you ever wondered what 'SEO' or 'CTA' actually means? Sometimes, when talking to clients or friends and family we can get carried away with our geeky digital chat. Which is why we have compiled a handy A-Z of some of the most used terms in our day-to-day. We have now published part 1 here which includes terms from A-E. Stay tuned for the rest! If there is any we have missed, just let us know - contact . You can also view all our other digital marketing guides here. 

How many spam SEO emails does your firm get from the ‘next top SEO company from India with thousands of SEO experts around the world’? We hear from partners in law firms every week about how they’ve had an email like the one in the attached screengrab below. So it’s no surprise that SEO (and perhaps more broadly internet marketing) sometimes gets a bad name. You may get such an email and just delete it instantly, perhaps preceded with some swearing. That’s perfectly normal. That’s what I and my colleagues do too (yes, even our legal SEO experts get bombarded with similar emails each day, and yes we have a swear jar in the office).

The recent leak of over 2.6 terabytes of data from Panamanian law firm Mossack Fonseca has highlighted the risks around data security and the need for companies to protect their client’s information wherever it is stored.

Time stands still for no man, so the saying goes. This feels especially true for those of us involved in online marketing for the legal sector. While in my mind I’m still the same fresh faced Kurt Cobain wannabe as the kid in the baggy jumper, as I sit down to write this I suddenly feel rather old (because I am, my colleagues helpfully point out). Incredibly, websites, much like this photograph, have been around for 25 years (which is longer than some of our niche legal sector digital marketers!), while the first search engine was born in 1993 (Aliweb for those of you who are interested) and Google turns 18 this year. Remember a time before Google? Me neither!

Every day the MLT team drive organic and paid traffic to our clients’ websites with the end goal of generating business leads. However, in order us to help generate quality leads, we must have a solid knowledge about the type of law firm we are working with, for example:

As the legal sector continues to evolve and more and more law firms look to leverage the internet for the generation of new business, we continue to increase our resource to allow us to help our clients take advantage of the opportunities that exist online.

Moore Legal Technology is delighted to announce the launch of a new website for CALM Scotland (Comprehensive Accredited Lawyer Mediators), designed and built with great assistance from CALM Scotland member Scott Docherty (follow Scott on Twitter via @TheCalmMediator).

Since launching Google Ads in 2000, Google has shown paid ads to the top, right-hand side and at the bottom of the search results – the amount varying on how many advertisers are competing for the specific search term.

At the end of a week that began with me forgetting Valentines Day (again), I found myself in a meeting with a prospective client talking about how, in order to win online, they needed to view their website in much the same way as they view any relationship that is important to them.

As reported in Legal Futures recently, the Bar Standards Board (BSB) has warned that barristers are at risk of being “squeezed out of the market by a declining case load, a surfeit of barristers and increasing competition from both other regulated legal professionals as well as unregulated service providers.”

It’s no secret that over the past year mobile has had a tremendous effect on how people access the internet and, as a result, how law firms approach their marketing.

We are pleased to note that the powerful, open source, scalable CMS that we use for the majority of our clients' websites (ie the core of their online business generation projects) has been voted the best free CMS of 2015 by cmscritic.com.

Law firms have faced many challenges due to changes in the legal sector such as new types of legal service, law firm mergers and pricing pressures (outlined in more detail here). It is likely that firms will continue to face further obstacles in the future.The good news is there are a number of ways that your law firm can significantly improve its business leads and beat competitors by developing a prominent online presence. In this digital age, more and more people are seeking legal services online. Below, I have outlined four major predictions for the online world in 2016 which can hopefully act as a guide to how your firm can come out on top next year.

We do apologise to our loyal subscribers about the recent lack of an update; it’s been a busy few weeks at Moore Legal Technology. We’re pleased to say that we are growing at a rate of knots, both client and staff wise. Recent client wins include several London based law firms covering myriad sector groups and practice areas as we continue to increase our footprint south of the border. We are very pleased to have grown in size to accommodate these new clients and welcome Kate Flannigan to our team.