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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

Local SEO Update: Snackpack Changes & Local Ranking Factors for Law Firms

local seo search google snack pack

Google has revamped its local SEO algorithm, making it a huge ranking factor for local businesses like law firms. On 6th August, the “Snack Pack” results moved up the SERPs (search engine results pages) and more than halved in number.

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5 key steps when auditing a website / online strategy for SEO and conversions

5 key steps when auditing a website / online strategy for SEO and conversions

We frequently carry out website and online strategy audits for law firms based on our many years of experience and knowledge of what it takes to generate business online within the legal sector. 

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New Job Vacancy: Digital Marketing Assistant in Glasgow - Do you have the digital marketing drive to help us succeed?

digital marketing job glasgow

Do you have the digital marketing drive to help Moore Legal Technology succeed? We are one of the UK’s leading online business generation consultancies for the legal sector.

Online marketing support for UK & international law firms (& MLT's top 12 business travel tips)

Online marketing support for UK & international law firms (& MLT's top 12 business travel tips)

A large part of my role involves me traveling from Glasgow to all parts of the UK. So far this year I’ve been as far north as Inverness and as far south as Southampton. Trips to London are becoming increasingly commonplace.

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Video marketing for law firms - untapped online strategy opportunities in the legal sector

Video marketing for law firms - untapped online strategy opportunities in the legal sector

Just as 2014 was labelled “the year of content marketing”, 2015 has been called the “the year of video marketing,” (probably by somebody selling video marketing services I would imagine. I think I’ll start putting it out there now that the coming years will be those of online business generation for law firms!). I digress, all unnecessary labels aside, law firms, like any other businesses, require to find new and interesting ways to reach potential clients and video remains largely untapped in that regard within the legal sector. Read my new guide to video marketing for law firms including 5 top tips for video marketing excellence for law firms.

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An Introduction to Paid Social for Law Firms

An Introduction to Paid Social for Law Firms
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Social Media Marketing has become unavoidable for businesses throughout the UK, and as our Social Media Expert Stacy Nelson stated in her latest blog ‘law firms without a social media marketing strategy are missing out on a good chunk of business.’ 

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Social Media for Law Firms: Benefits, Risks and Generating Business Online

Social Media for Law Firms: Benefits, Risks and Generating Business Online

This article was first published by Howden Insurance Brokers, and is re-published here with permission.


 Solicitors are risk averse by nature, and the perceived risks of social media marketing can put a lot of law firms off. However, social media is becoming ever more prevalent in modern culture. This head-in-the-sand approach could mean law firms without a social media marketing strategy are missing out on a good chunk of business.

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Does your law firm's online marketing strategy include calls to action? Here’s why it should

Does your law firm's online marketing strategy include calls to action? Here’s why it should
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You have an impressive looking website, social media campaign and PPC strategy, your site is ranking well in Google, you have tons of quality content throughout your site and social media platforms but somehow you are not pulling in half as many enquiries as you were expecting. Why? Usually the answer is – a lack of effective calls to action.

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Is your law firm getting the Google search rankings it deserves? There are new competitors on the block

Is your law firm getting the Google search rankings it deserves? There are new competitors on the block

How is your law firm doing in search? Where do you rank? What does your meta data look like for organic results for your main legal services? What do your PPC ads look like? Don’t know? Don’t care? Over the next ten years we’ll be seeing more and more businesses, not necessarily law firms nor solicitors, advertising alongside you in organic (whether in the local block of results or otherwise) and paid Google search. And it probably won’t be the same competitors you may have expected to appear there in the past. In today’s blog, I look at the forces that are driving such unexpected competitors to appear there, how you could be missing out on significant amounts of new business and what you can do to take advantage of the opportunities the internet still presents law firms and solicitors who deserve to have an outstanding online presence.

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Ensure your law firm doesn’t get left behind in the digital age…

Ensure your law firm doesn’t get left behind in the digital age…

It’s been a busy time recently for the Moore Legal Technology team during which we have launched new websites for the following, among others:

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ROI on your email marketing not what you expected? Follow these 7 tips to optimise your emails

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With the rise of social media marketing; the ever-changing landscape of SEO; the competitive but rewarding battleground of PPC; and now more-important-than-ever, mobile marketing – it can be easy to forget good old fashioned email marketing. However, email marketing shouldn’t be overlooked. It’s inexpensive, a great way to reach qualified customers, people who already know you and trust you, it’s easy to measure and test, and it can be effectively integrated with your ongoing marketing strategy. If executed properly you can:

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Do clients search for a solicitor locally or nationwide? This blog could get you many more online enquiries.

Do clients search for a solicitor locally or nationwide? This blog could get you many more online enquiries.
local google search rankings solicitor firms uk

Recently we were invited to tender for the delivery of online marketing services to a long-established law firm in England. At the meeting one of the key discussions related to whether we’d recommend focusing the online marketing efforts and investment into targeting people searching locally for their lawyer or nationally. Indeed, we get asked this a lot and taking the wrong approach on this could be costing your firm thousands of online enquiries each year. So what’s the right answer?

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'Who says you need great content for your website? All the experts, that's who!'

'Who says you need great content for your website? All the experts, that's who!'
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My colleague Patrina Nolan and I were given a fantastic opportunity last month to attend the prestigious event that is SMX. The two-day conference took place on the 20th and 21st of May and was held in the ETC Venues in Bishopsgate.

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Online Reviews for Law Firms

Online Reviews for Law Firms

“My law firm has a bad review online. Can you delete it?”

We get asked this question all the time. Unfortunately, there’s not a lot we can do to get rid of negative reviews. Google, Facebook and review services such as Trustpilot, get companies reporting bad reviews all the time, and it has to be genuinely libellous or inappropriate to get them to take action.

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7 online marketing tips for law firms.

I spend a significant amount of my working week speaking to law firms about their websites. Indeed, I recently gave a talk for The Law Society of Scotland on what makes an effective law firm website. I discussed how we see certain issues appearing time and time again, and opportunities missed in terms of not giving your website the best possible chance to generate lots of profitable new enquiries.

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Why SEO & PPC Work Better Together

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Search engine optimisation (SEO) and pay per click advertising (PPC) are the two leading strategies involved Search Engine Marketing (SEM) designed to:

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New Guide on Marketing for Law Firms Published

New Guide on Marketing for Law Firms Published

There are many people more qualified than us to give you advice about running a successful law firm and how to provide a better service to your clients – indeed, should you require the assistance of a top law firm ‘rainmaker’ we can certainly point you in the direction of one of the best.

Where we can offer qualified, proven advice though is in the area of marketing, and online marketing in particular. We are frequently amazed by how many of the law firms we speak to still don’t pay attention to their marketing.

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How to avoid your website being affected by Google’s ‘Mobilegeddon’

How to avoid your website being affected by Google’s ‘Mobilegeddon’
responsive web design for law firms

What is ‘Mobilegeddon’?

As many will already be aware, Google had a major update to its mobile search algorithm on Tuesday 21st April. The changes meant that websites that weren’t mobile optimised would see a dramatic dip in their rankings on Google. What's more - Google has hinted that the changes will dwarf those of two of its previous major updates Panda and Penguin.

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Twitter Upgrade: “Quote Tweet” or Retweet with Comments

Twitter Upgrade: “Quote Tweet” or Retweet with Comments
social media for law firms uk

Twitter continued to improve user experience last week by launching a new option to quote Tweet.

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New Guide to Law Firm Rebranding Published

Following our main guide to law firm branding, we have now published a new guide on law firm rebranding, answering the question "Is it time for your firm to rebrand?" It looks at the top 4 situations where you should be considering a rebrand and 4 instances where you probably shouldn't rebrand, together with rebranding considerations from a digital perspective. Click here to read the guide.

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