Driving success online since 2003 

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03333 442 722

Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

Law Firm Lead Generation: 5 Steps which will lead to more enquiries

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Internal Link Building for law firm lead generation
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Stevie Haughey outlines five tips which will help Law Firm Lead Generation

At Moore Legal Technology, we specialise in helping law firms increase their turnover and client base. Put simply, we help our law firm clients leverage the internet to increase the number of profitable, new enquiries. There is a vast number of things you could be doing online to make this happen, however, the following five steps are amongst the quickest and most effective ways you could contribute to your law firm’s success online.

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Law firm websites for £500

Law firm websites for £500

We were recently invited to attend a meeting in London with a well-respected law firm with a tremendous history of working on high-profile cases that attract widespread media interest. The firm’s reputation in the market in which they operate is well established and the clientele they act for and type of instruction they receive has undoubtedly evolved with the times. There is however one aspect of their business that hasn’t evolved, and with one eye to the future, they contacted us to ask how they could improve their online presence with a view to attracting more clients.

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Amazon Dash for Lawyers – MLT’s new push-button service

Amazon Dash for Lawyers – MLT’s new push-button service
amazon dash

This week, Amazon launched their latest attempt to encroach into every aspect of our lives product, the “Dash” button. These small plastic buttons are designed to take away some of the mundanity of our daily lives. Connected to the internet and your amazon account, these allow you to order replacements or top ups for daily staples like bin bags, fabric softener, coffee or condoms.

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Creating Effective Email Marketing Campaigns for Law Firms - 5 Best Tips

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The topic of the effectiveness of email marketing for law firms and professional services companies is one which marketers regularly debate; is it on its way out? The answer is that it certainly doesn’t appear to be. One of the best statistics to quash this argument is the fact that nowadays more than 200 million emails are sent every minute, according to this article. In a society where everyone’s inbox is updated daily with a fresh batch of emails, it’s essential that yours stand out. And what we tend to find from speaking to many lawyers in firms without a marketing department (whether inhouse or outsourced) is that email marketing is almost always put on the back-burner, whether because their contacts database hasn’t been updated in years or they simply don’t have the time or resource. Below we’ve outlined 5 of our top tips for making sure your law firm’s newsletter is effective in capturing the attention of recipients. If marketing through email is an unfamiliar concept to you, please click through to read more on the benefits of email marketing for law firms.

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Our Nicole Donald Awarded New Google-Backed Digital Marketing Qualification - A Squared Experience

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At Moore Legal Technology, we are always looking for new ways to keep up to date with the latest digital marketing trends and ways in which we can refresh and improve our skills to help our law firm clients acquire more online enquiries and ultimately beat their competition online.

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Spinning plates – the life and times of an in-house legal marketing professional

digital marketing law firms inhouse marketers

Increasingly, we find ourselves speaking to law firms that have an in-house marketing resource. Coming from an in-house law firm marketing background myself, I find it heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession. I have worked with some incredibly talented marketing professionals within law firms, professionals who have achieved a seat at the top table of their respective firms and who consistently make a tangible difference to their firm’s bottom line. Increasingly, I’m glad to say, having spoken with many legal sector marketing professionals over the past couple of years, marketing within law firms is increasingly being viewed as an investment, not an expense.

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Legal ‘Hackathon’ coming to Glasgow - a first for access to justice in Scotland

legal hackathon glasgow future law legal technology

With the connection between law and technology becoming stronger than ever, we’re now seeing the first legal ‘hackathon’ coming to Scotland. Organised by Legal Hackers Scotland and The Law Society of Scotland, and as publicised on the Law Society’s website here, the 48 hour event, running this weekend (Friday 17th to Sunday  19th June), will be a pop-up innovation lab for lawyers, designers, technologists and others to collaborate and design sustainable and scalable solutions that alleviate pressing access to justice issues.

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Legal services organic & paid Google search results now much wider

Legal services organic & paid Google search results now much wider
employment solicitors bristol search rankings change example
employment lawyers bristol seo rankings example lyons
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seo rankings panda penguin algorithm law firm analytics example

As one of the most innovative organisations on the planet, Google improves the way it does things every day. And for our law firm clients to beat their competition online, we need to as well.

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The Ultimate Digital Marketing Glossary (A-Z) – what does it all mean?

ultimate digital marketing glossary

Have you ever wondered what 'SEO' or 'CTA' actually means? Sometimes, when talking to clients or friends and family we can get carried away with our geeky digital chat. Which is why we have compiled a handy A-Z of some of the most used terms in our day-to-day. You can now view the full A-Z published here. 

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Moore Legal Technology’s recent pro bono work helps legal sector charities grow online

With our growing team having built up vast expertise in generating business online in the legal sector, at Moore Legal Technology we aim to give something back to our community.

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Local SEO Update: How Can Law Firms Rank Higher In Local Search?

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Google recently updated its document on local ranking signals. The addition of ‘prominence’ to the document would suggest that businesses which have been focusing on quality SEO work are subsequently more likely to benefit from a boost in local search rankings. In this blog I will elaborate on what this really means and what your firm should be focusing on going forward for great local search rankings.

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New Job Vacancy: Digital Design Assistant (Glasgow, Scotland)

New Job Vacancy: Digital Design Assistant (Glasgow, Scotland)

Moore Legal Technology is experiencing continuous growth, so we're hiring yet again - we are looking for an enthusiastic colleague with a passion for digital design.

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The Ultimate Digital Marketing Glossary (Part 1: A-E) – what does it all mean?

ultimate digital marketing glossary

Have you ever wondered what 'SEO' or 'CTA' actually means? Sometimes, when talking to clients or friends and family we can get carried away with our geeky digital chat. Which is why we have compiled a handy A-Z of some of the most used terms in our day-to-day. We have now published part 1 here which includes terms from A-E. Stay tuned for the rest! If there is any we have missed, just let us know - contact . You can also view all our other digital marketing guides here. 

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SEO tips in the legal sector – What law firms need to know to acquire new clients

seo for law firms 2016 spam example
business lawyers new york seo local search rankings example

How many spam SEO emails does your firm get from the ‘next top SEO company from India with thousands of SEO experts around the world’? We hear from partners in law firms every week about how they’ve had an email like the one in the attached screengrab below. So it’s no surprise that SEO (and perhaps more broadly internet marketing) sometimes gets a bad name. You may get such an email and just delete it instantly, perhaps preceded with some swearing. That’s perfectly normal. That’s what I and my colleagues do too (yes, even our legal SEO experts get bombarded with similar emails each day, and yes we have a swear jar in the office).

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Panama Papers: How secure is your data?

law firm data security

The recent leak of over 2.6 terabytes of data from Panamanian law firm Mossack Fonseca has highlighted the risks around data security and the need for companies to protect their client’s information wherever it is stored.

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After 25 years, are law firms taking advantage of the internet?

law firms website design uk

Time stands still for no man, so the saying goes. This feels especially true for those of us involved in online marketing for the legal sector. While in my mind I’m still the same fresh faced Kurt Cobain wannabe as the kid in the baggy jumper, as I sit down to write this I suddenly feel rather old (because I am, my colleagues helpfully point out). Incredibly, websites, much like this photograph, have been around for 25 years (which is longer than some of our niche legal sector digital marketers!), while the first search engine was born in 1993 (Aliweb for those of you who are interested) and Google turns 18 this year. Remember a time before Google? Me neither!

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Why your Brand is a Powerful SEO Tool

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Every day the MLT team drive organic and paid traffic to our clients’ websites with the end goal of generating business leads. However, in order us to help generate quality leads, we must have a solid knowledge about the type of law firm we are working with, for example:

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Moore Legal Technology continues to grow in 2016

douglas millar seo internet marketing law firms

As the legal sector continues to evolve and more and more law firms look to leverage the internet for the generation of new business, we continue to increase our resource to allow us to help our clients take advantage of the opportunities that exist online.

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Moore Legal Technology launch new website for CALM Scotland

Moore Legal Technology launch new website for CALM Scotland

Moore Legal Technology is delighted to announce the launch of a new website for CALM Scotland (Comprehensive Accredited Lawyer Mediators), designed and built with great assistance from CALM Scotland member Scott Docherty (follow Scott on Twitter via @TheCalmMediator).

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Google Removes Right-Hand Sidebar Ads

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Google AdWords top vs other

Since launching Google Ads in 2000, Google has shown paid ads to the top, right-hand side and at the bottom of the search results – the amount varying on how many advertisers are competing for the specific search term.

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