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Moore Legal Technology's Blog

Welcome to our blog. Here we'll post news and updates which relate to our core business of helping law firms grow.

Nailing your client’s first impression after their first online enquiry

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In the first of our Client Experience series, we’re focusing on making a great first impression. We’ll take a look at the importance of making a great first impression for any new client, and share some tips on how to optimise your process. Making every enquiry count.  

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Building your law firm’s success online – piece by piece.

Building your law firms success online

As will have been the case for many of you recently, spending more time at home with school age children than would be the case under normal circumstances (in my case nine-year-old twin girls) is not without its challenges.

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How to write legal content for your website that generates hundreds of new enquiries (with a PROVEN example)

stephen quote june 2020

“It’s your turn to write the blog post this week/month/year/decade.”

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Are all your eggs in one digital marketing basket? How to grow 'tentacles' for your law firm's online presence in 2020

legal marketing 2020 grow your law firm

The phrase ‘to have all your eggs in one basket’ is commonly used to describe a vulnerability through an overreliance on one potential route to success, with the idea being that if that route becomes a dead end, you’re stuffed.

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New webinar on the impact of COVID-19 on consumer behaviour, emerging trends & tools/tech law firms are utilising

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Last week our Directors Chris Davidson and Dave Kerr presented a webinar with legal practice and case management software specialists Denovo. In it they discussed the impact Coronavirus has had on consumer behaviour and what trends are emerging. 

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6 Steps for Solicitors to Win New Business NOW

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There are a variety of articles/webinars/podcasts out there at the moment stating that now (during the Covid crisis) is not the time to be slashing marketing budgets and, if anything, spend should be increasing. A number of them use historical quotes and references to previous recessions.

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Everyone has a plan until they get punched in the mouth

boxing fight lawyers planning marketing

When one thinks of Mike Tyson one does not necessarily think first of his wisdom. His words, which form the title of this post, are thought to be an adaptation of Joe Louis’ earlier comments: “everyone has a plan until they get hit”.

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Top 5 Tips for Law Firms to Succeed Online - April/May 2020 Update

mlt top 5 tips blog page graphic

At the moment when rapid changes to your business are required to help you succeed, it’s worth soaking up the knowledge and experience of others to see how you can apply them to your own firm.

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Week 5 - How has your team been? How have you been?

lawyers coronavirus lockdown home working

Over the past few weeks we have covered both the impact of the coronavirus and lockdown on our business and the businesses of our customers. What we have not covered, so far, is the impact of the Coronavirus on the people who make businesses work. As discussed last week, every working morning we have a virtual scrum and during these Zoom sessions I am confronted with a patchwork quilt of my colleagues’ faces.

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Week 4 of Lockdown: Reasons to be cheerful?

coronavirus remote working solicitors

Hope seems to be building that there is an end to the lockdown in sight. We’re still not exactly sure when this is going to happen but other European countries are loosening restrictions before the impact on their respective economies becomes intolerable. The predictions seem to change by the moment, oscillating between pessimism and optimism, depending on which news outlet is being read or heard at that particular point. One thing all seem to agree on is that it is going to take some time for the economy to recover.

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Online Search Trends for Legal Services in Week 3 of Lockdown: Realign, Reinforce and a Significant Lesson

live chat law firm marketing coronavirus

So, here we are – another week of isolation, social distancing and working from home. It’s the 6th of April 2020 and I have to say that it feels a bit more normal now. Days of actually being in the office, frittering money away on expensive coffees and sandwiches seem strangely like a distant memory. For me there has been a significant reduction in expenditure, for others a significant, maybe terminal, reduction in income.

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Coronavirus' Impact on Law Firm Website Traffic Trends & 5 Practical Tips

trend terms law firm digital marketing

As we move into week two of pretty much full lockdown, it is interesting to see traffic trends as they relate to the traditional retail law firm landscape. At Moore Legal Technology, we work with law firms all over the UK and beyond to help them make the most of the Internet and its capacity to generate work.

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Working from home – 20 top tips for a more productive day

top tips for a productive day working at home moore legal technology

After Monday nights' announcement from the Government, more of us than ever before will be working from home this week. For some of you this will be a completely new experience and one that might take a bit of getting used to.

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Tools for Lawyers Working Remotely

moore legal technology tools for remote working

Keep your business moving 

We don’t need to wax lyrical about the importance of keeping your business moving through challenging times, but you might need some help keeping your law firm online when your bricks and mortar home is out of bounds.

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Covid-19 and your law firm’s continued success

Your Law Firm Success

It’s an uncertain time for us all with lots of unknowns.

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Price transparency: why you should pay attention

Your Law Firm Success

MLT's David Kerr argues pricing transparency can be beneficial to law firms who base their marketing on value rather than price in the latest edition of the Journal.

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Is SEO for Law Firms Different?

is seo different for law firms

The legal sector is more competitive than ever before, particularly when it comes to winning business online. Search Engine Optimisation (SEO) is an integral part of generating brand awareness and getting clients to visit your website. With more and more providers offering SEO services for law firms, it is important to understand why SEO for law firms is different than for other sectors.

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The Law Society of Scotland introduces pricing transparency guidance

law firm success

The Law Society of Scotland has introduced guidelines designed to improve price transparency for legal services in Scotland

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How to Narrow Your Focus to Win More Business

narrow focus blog 500x373

As we begin the new year, lawyers and law firm marketing teams will be considering their marketing priorities for the year ahead. The annual LexisNexis InterAction Law Firm Marketing & Business Development Survey revealed that 28% of firms cited ''too many opportunities'' as their biggest challenge in marketing and business development. This might sound like a good problem to have; however, we often hear from firms that are struggling to convert traffic, enquiries, leads and phone calls into clients. In this post, we take a look at two ways of narrowing your focus and maximising your returns.

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The Benefits of Thought Leadership Content for Law Firms

thought leadership blog 500x373

According to a study carried out by Edelman and LinkedIn, 83% of buyers believed ‘thought leadership’ increases their trust in an organisation. Furthermore, 88% said they use this type of content – which communicates a company’s talent, experience and passion – when building a list of potential suppliers and 47% of c-suite executives agreed that it had a direct impact on how they awarded business. This is compelling evidence in favour of establishing your firm as a thought leader.

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