A recent article from Legal Futures highlights how small and mid-sized law firms are experiencing falling income and lower levels of profitability.
Our Chris Davidson recently published a piece on how in-house legal marketers manage many spinning plates as part of their roles. Having been an in-house marketer in leading law firms himself (and indeed with various members of our team having formerly been in-house marketing professionals), Chris noted that he finds it “heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession.”
But even with the best in-house legal marketing resource, there are many sound business reasons for outsourcing all or part of your firm’s digital marketing, whether working alongside an existing in-house digital marketer or not.
As Moore Legal Technology’s Operations Director, I’ve learnt a tremendous amount about what it takes to plan and implement a culture of operational excellence in a fast-paced work environment. Many of the insights we have gained and indeed use in practice are relevant to our law firm clients. So we thought we’d give something back by writing a series of articles on our Operational Excellence Insights, starting with Ten Top Tips for Improving Your Law Firm’s Efficiency.
On May 25th 2018, new EU guidlines on GDPR will come into place, changing the way business can market themselves and use client data. We recently published a page describing the steps your firm can take to ensure that your business is complient with these rules before the deadline.
This article on the best practices and strategies was originally posted on Infolaw and has been reposted here with the permission of the author.
Job Title: Customer Success Manager
We were delighted to be asked to form part of a panel of legal sector business development experts at the Law Society Civil Litigation Autumn Conference last year, tasked with delivering some practical tactics that law firms can employ to win more business from new and existing clients.
Our ongoing mission is to help our law firm clients use the internet more effectively to grow their business. As such, from an online perspective, we look at every component of the journey their prospects make, from initial internet search to becoming a client, and even beyond that, helping our clients look in more detail at the experience they provide to their clients.
Do you find that converting prospects who have already begun comparing your law firm with others is difficult? What is easier, according to Craig Elias in his book “Shift”, is selling to prospects who are in the “window of dissatisfaction”.
Moore Legal Technology is excited and proud to be celebrating its 15th year in business. 2003! A life time ago when it comes to the evolution of the digital marketing, never mind the changes that the legal sector has gone through in that time. A time before Facebook, twitter, Gmail, the iPhone, before inbound marketing had a name, and long before the financial crash forced lawyers to look more closely at finding new ways of generating business.
It’s been an exciting start to the year for Moore Legal Technology, with new clients from the Cayman Islands and Malta joining our expanding client roster.
Is your law firm lagging behind in terms of digital skills and online presence? You’re not alone. According to a recent survey reported in The Times, more than half of Scottish small businesses do not have a website and do not use social media to promote their business. With 56% of Scottish businesses having no online presence, and 34% of companies believing that a digital presence is simply ‘not relevant’ to their business, the Scottish economy is facing a massive digital skills deficit – one which could dictate which business thrive and which simply disappear.
This post was originally published in November 2014, but is still as relevant to law firms today as it was back then. Republished in honour of Malcolm Young, founding member of AC/DC. (N.B. there are 9 references to AC/DC songs throughout this article. We will send a £20 iTunes voucher to the first person who gets in touch to tell us what they are)
Job Title: Digital Marketing Executive
It’s hard to believe that the end of the year is upon us already, but as we prepare for the festive season, we should also be preparing for the year ahead. Technology continues to move at an alarming rate, things we were only dreaming about in 2016, started to materialise this year and will only continue to develop as we move forward into 2018.