The Law Society of Scotland has introduced guidelines designed to improve price transparency for legal services in Scotland
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The Law Society of Scotland has introduced guidelines designed to improve price transparency for legal services in Scotland
As we begin the new year, lawyers and law firm marketing teams will be considering their marketing priorities for the year ahead. The annual LexisNexis InterAction Law Firm Marketing & Business Development Survey revealed that 28% of firms cited ''too many opportunities'' as their biggest challenge in marketing and business development. This might sound like a good problem to have; however, we often hear from firms that are struggling to convert traffic, enquiries, leads and phone calls into clients. In this post, we take a look at two ways of narrowing your focus and maximising your returns.
According to a study carried out by Edelman and LinkedIn, 83% of buyers believed ‘thought leadership’ increases their trust in an organisation. Furthermore, 88% said they use this type of content – which communicates a company’s talent, experience and passion – when building a list of potential suppliers and 47% of c-suite executives agreed that it had a direct impact on how they awarded business. This is compelling evidence in favour of establishing your firm as a thought leader.
Moore Legal Technology is delighted to be shortlisted in the category of Support Team of the Year at the 2020 Scottish Legal Awards.
Moore Legal Technology is one of seven firms shortlisted for the award in their category at the event, which takes place on Thursday 19th March at The DoubleTree by Hilton Hotel in Glasgow.
We can't believe 2019 is almost at an end, but before the year is out, we have taken a look at what our customers can expect to see in the year to come with regards to law firm digital marketing.
We are delighted to announce several new promotions as we continue to support an increasing level of demand for our offering.
Emily McDonald has been promoted from a Customer Success Manager to our new Head of Customer Success.
She takes the reins on that role from Douglas Millar who becomes Digital Marketing Director.
A key part of how we continue to serve our clients better is by welcoming feedback and analysing data. We recently looked at why potential clients chose another agency over Moore Legal Technology, and we were surprised to find that some firms opted to go for design-first agencies with impressive-looking websites. In this post, we look at why that might not be the best option for your firm, depending on what your goals are.
We meet many clients who find blogging a challenge. From sourcing new and interesting topics to finding the time to sit down and write, blogging is often viewed as a chore with little reward.
However, what if we told you there was a simple strategy that would help you discover endless topics, write blogs with ease and increase the level of traffic to your website?
A couple of weeks ago, MLT’s David Kerr welcomed the arrival of his second child, Alice (congrats, Dave and Nic, she’s beautiful!). Before finishing up for a couple of weeks, Dave found time to write the intro to our August client newsletter. As he sat down to write the intro, his mind naturally drifted towards his impending fatherhood and how building a website, digital marketing strategy and online presence for your law firm is a little bit like having a child. For example;
Since the beginning of December, firms have been expected to display price and other key information across a range of law areas to assist consumers in choosing between them.
As many of you will most likely be aware, on April 2, the consumer version of Google+ was shut down. In this post, we look at what happened and practical steps that law firms should take in the aftermath (if indeed not already taken).
During these times of unprecedented change in the legal sector, it has never been more important to have in place a robust marketing strategy designed to help you:
Nowadays, we speak to more firms with in-house marketing personnel than ever before.
Moore Legal Technology is delighted to announce our most recent hires to support increased demand for our services.
The first week or two back at work after the holidays are usually spent dealing with lingering tasks. Inevitably, some of last year's to do list still needs actioned!
As the holiday approaches we would like to take this opportunity to inform valued clients and potential new customers of our Christmas opening hours - we will be closed from 5pm on 21st December and will reopen on 3rd of January 2019.
Moore Legal Technology is delighted to announce more new hires to support increased demand for our services both within the UK and internationally.
As you know, the SRA guidelines on pricing transparency come into force soon. In this blog, we look at the arguments for and against price transparency, discusses pricing best practice and the opportunities it creates.
We’re going through a period of growth and are on the hunt for a creative, detail focused and analytical marketer to work on the front line for customers and ourselves. In this role, you’ll have autonomy across a wide range of responsibilities, ranging from creating and implementing demand generation campaigns, through to analysing campaign data and performing ad hoc SEO and Business Intelligence tasks. Here’s a breakdown of the tasks you can expect to get involved in, it’s not an exhaustive list, but will give you a flavour for the role;
