We meet many clients who find blogging a challenge. From sourcing new and interesting topics to finding the time to sit down and write, blogging is often viewed as a chore with little reward.
However, what if we told you there was a simple strategy that would help you discover endless topics, write blogs with ease and increase the level of traffic to your website?
A couple of weeks ago, MLT’s David Kerr welcomed the arrival of his second child, Alice (congrats, Dave and Nic, she’s beautiful!). Before finishing up for a couple of weeks, Dave found time to write the intro to our August client newsletter. As he sat down to write the intro, his mind naturally drifted towards his impending fatherhood and how building a website, digital marketing strategy and online presence for your law firm is a little bit like having a child. For example;
Since the beginning of December, firms have been expected to display price and other key information across a range of law areas to assist consumers in choosing between them.
As many of you will most likely be aware, on April 2, the consumer version of Google+ was shut down. In this post, we look at what happened and practical steps that law firms should take in the aftermath (if indeed not already taken).
During these times of unprecedented change in the legal sector, it has never been more important to have in place a robust marketing strategy designed to help you:
Nowadays, we speak to more firms with in-house marketing personnel than ever before.
Moore Legal Technology is delighted to announce our most recent hires to support increased demand for our services.
The first week or two back at work after the holidays are usually spent dealing with lingering tasks. Inevitably, some of last year's to do list still needs actioned!
As the holiday approaches we would like to take this opportunity to inform valued clients and potential new customers of our Christmas opening hours - we will be closed from 5pm on 21st December and will reopen on 3rd of January 2019.
Moore Legal Technology is delighted to announce more new hires to support increased demand for our services both within the UK and internationally.
As you know, the SRA guidelines on pricing transparency come into force soon. In this blog, we look at the arguments for and against price transparency, discusses pricing best practice and the opportunities it creates.
We’re going through a period of growth and are on the hunt for a creative, detail focused and analytical marketer to work on the front line for customers and ourselves. In this role, you’ll have autonomy across a wide range of responsibilities, ranging from creating and implementing demand generation campaigns, through to analysing campaign data and performing ad hoc SEO and Business Intelligence tasks. Here’s a breakdown of the tasks you can expect to get involved in, it’s not an exhaustive list, but will give you a flavour for the role;
You will no doubt by now be aware that the LSB has approved new rules proposed by the SRA requiring law firms to publish price and service information on their website, in an accessible and prominent location, for certain areas of law, namely the following:
We welcome to our team Customer Success Managers Emily McDonald and Aimen Hassan, Designer Louise Baxter, Marketing Automation and Data Analyst Matt Mikovic, Digital Marketing Assistant Andrew Warnock and Grace Kerr in Accounts.
I recently read a couple of articles published on Legal Futures that got me thinking about the importance of establishing trust and authority for lawyers.
Job Title: Graduate Copywriter and Editorial Assistant
A recent article from Legal Futures highlights how small and mid-sized law firms are experiencing falling income and lower levels of profitability.
Our Chris Davidson recently published a piece on how in-house legal marketers manage many spinning plates as part of their roles. Having been an in-house marketer in leading law firms himself (and indeed with various members of our team having formerly been in-house marketing professionals), Chris noted that he finds it “heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession.”
But even with the best in-house legal marketing resource, there are many sound business reasons for outsourcing all or part of your firm’s digital marketing, whether working alongside an existing in-house digital marketer or not.
