Image above from Search Engine Land
How can you distinguish your law firm’s offering from that of a multitude of other law firms offering similar services at a similar price?
Peloton Communications is delighted to announce the latest addition to our group of companies – Smart marketing automation software and demand generation provider, Client.ID.
We’re pleased to note our article on ‘The future of Marketing for Law firms’ has been published in leading legal sector publication, Legal Futures. You can view the article here. You can also view the post in our insights section here.
The Peloton Communications group provide online business generation and creative strategies for the legal sector. Comprising of Curated Media, Moore Legal Technology, and Network Legal, our companies work with law firms in the UK and beyond from our collaborative work space in central Glasgow – and we want to share that space with you.
More than ever before, firms that provide legal aid need to find alternative revenue streams. In England and Wales, the effects of LASPO are still being felt. North of the border, the Law Society of Scotland are expressing concern about the proposed cuts to legal aid announced in December's 2016's Scottish budget. As such, law firms that provide legal aid services throughout the UK need to look at ways in which they can future proof.
Evan Spiegel, the co-founder of Snapchat, is worth approximately £4 billion dollars. Mark Zuckerberg ’s net worth is estimated to be $58.6 billon. They are entrepreneurs who were able to take small ideas, execute them brilliantly and develop businesses of extreme value.
The legal sector continues, in our experience, to lag behind other sectors when it comes to using the Internet effectively from a marketing and business development perspective.
At Moore Legal Technology, we specialise in helping law firms increase their turnover and client base. Put simply, we help our law firm clients leverage the internet to increase the number of profitable, new enquiries.
In 2017, lawyers continue to make fundamental mistakes relating to their online presence that will be preventing them from using the internet effectively to increase their turnover, enhance their brand and attract better talent, among other things.
At Moore Legal Technology, we pride ourselves on being one step ahead in the digital marketing world. While it won’t be necessary to alter your entire online marketing strategy this year, it is clear that SEO techniques should become more forward-thinking, slick and more in-line with user experience/intent. In this blog we have outlined a few of the main predictions for law firm search engine optimisation in 2017.
Website design for what lawyers want is often at odds with what their clients buying legal services from them want. Having built over 100 law firm websites in recent years as what we call ‘success drivers’ as part of the strategy to help law firms and lawyers achieve their objectives, we have a great deal of experience with this issue. The following outlines and explains three of the key differences.
In this post, I’m going to look at how law firms can generate more leads with an online strategy which will increase web traffic to your site, and convert a greater percentage of that traffic into leads. I will be using the classic ‘sales funnel’ analogy, where an optimum ‘customer journey’ is mapped out for each type of customer; the end goal of course being that all important enquiry. The purpose of this exercise is to gain a deeper understanding of the sales process involved in each type of customer journey for your potential client base, and to highlight the opportunities to improve these processes.
With the ever increasing competition of law firms online, it’s important now more than ever to ensure your law firm is getting found. Stay one step ahead of your competitors by doing these 5 simple steps that will improve your law firm’s website rankings in Google.
We are always looking to keep our client’s online marketing strategies unique, engaging and ultimately successful. One of the ways in which we aim to cultivate such strategies is by engaging with the legal community and pioneering new ways of generating business online.
The question of which CMS is best for SEO has been a rather touchy subject on the internet in the past couple of months. Many developers and SEO experts have been telling clients that you absolutely need a certain type of CMS, or certain combination of plugins to get excellent SEO results from your website. As Moore Legal Technology’s Head of Development and Support, in this post I’ll explore some of the key points of contention and explain what we think is the right approach when considering what CMS (if any) is the best one to achieve great SEO results for your law firm.