In 2017, we made a set of predictions on the future of marketing for law firms. In this follow-up piece, we're going to look at these and see how close to the mark we got. We'll also look at what impact the unprecedented situation caused by Covid-19 had on them. Did it push us closer to the mark, or further away?
We first wrote about this topic in 2019. Back then, we noted that we were speaking to more law firms with in-house marketing staff than ever before. I have an in-house marketing background, and it was great to see law firms recognising the value and importance of specialist marketing support.
In the first of our Client Experience series, we’re focusing on making a great first impression. We’ll take a look at the importance of making a great first impression for any new client, and share some tips on how to optimise your process. Making every enquiry count.
As will have been the case for many of you recently, spending more time at home with school age children than would be the case under normal circumstances (in my case nine-year-old twin girls) is not without its challenges.
“It’s your turn to write the blog post this week/month/year/decade.”
The phrase ‘to have all your eggs in one basket’ is commonly used to describe a vulnerability through an overreliance on one potential route to success, with the idea being that if that route becomes a dead end, you’re stuffed.
Last week our Directors Chris Davidson and Dave Kerr presented a webinar with legal practice and case management software specialists Denovo. In it they discussed the impact Coronavirus has had on consumer behaviour and what trends are emerging.
There are a variety of articles/webinars/podcasts out there at the moment stating that now (during the Covid crisis) is not the time to be slashing marketing budgets and, if anything, spend should be increasing. A number of them use historical quotes and references to previous recessions.
When one thinks of Mike Tyson one does not necessarily think first of his wisdom. His words, which form the title of this post, are thought to be an adaptation of Joe Louis’ earlier comments: “everyone has a plan until they get hit”.
At the moment when rapid changes to your business are required to help you succeed, it’s worth soaking up the knowledge and experience of others to see how you can apply them to your own firm.
Over the past few weeks we have covered both the impact of the coronavirus and lockdown on our business and the businesses of our customers. What we have not covered, so far, is the impact of the Coronavirus on the people who make businesses work. As discussed last week, every working morning we have a virtual scrum and during these Zoom sessions I am confronted with a patchwork quilt of my colleagues’ faces.
Hope seems to be building that there is an end to the lockdown in sight. We’re still not exactly sure when this is going to happen but other European countries are loosening restrictions before the impact on their respective economies becomes intolerable. The predictions seem to change by the moment, oscillating between pessimism and optimism, depending on which news outlet is being read or heard at that particular point. One thing all seem to agree on is that it is going to take some time for the economy to recover.
So, here we are – another week of isolation, social distancing and working from home. It’s the 6th of April 2020 and I have to say that it feels a bit more normal now. Days of actually being in the office, frittering money away on expensive coffees and sandwiches seem strangely like a distant memory. For me there has been a significant reduction in expenditure, for others a significant, maybe terminal, reduction in income.
As we move into week two of pretty much full lockdown, it is interesting to see traffic trends as they relate to the traditional retail law firm landscape. At Moore Legal Technology, we work with law firms all over the UK and beyond to help them make the most of the Internet and its capacity to generate work.
After Monday nights' announcement from the Government, more of us than ever before will be working from home this week. For some of you this will be a completely new experience and one that might take a bit of getting used to.
We don’t need to wax lyrical about the importance of keeping your business moving through challenging times, but you might need some help keeping your law firm online when your bricks and mortar home is out of bounds.
It’s an uncertain time for us all with lots of unknowns.
MLT's David Kerr argues pricing transparency can be beneficial to law firms who base their marketing on value rather than price in the latest edition of the Journal.
The legal sector is more competitive than ever before, particularly when it comes to winning business online. Search Engine Optimisation (SEO) is an integral part of generating brand awareness and getting clients to visit your website. With more and more providers offering SEO services for law firms, it is important to understand why SEO for law firms is different than for other sectors.
The Law Society of Scotland has introduced guidelines designed to improve price transparency for legal services in Scotland
