We’re going through a period of growth and are on the hunt for a creative, detail focused and analytical marketer to work on the front line for customers and ourselves. In this role, you’ll have autonomy across a wide range of responsibilities, ranging from creating and implementing demand generation campaigns, through to analysing campaign data and performing ad hoc SEO and Business Intelligence tasks. Here’s a breakdown of the tasks you can expect to get involved in, it’s not an exhaustive list, but will give you a flavour for the role;
You will no doubt by now be aware that the LSB has approved new rules proposed by the SRA requiring law firms to publish price and service information on their website, in an accessible and prominent location, for certain areas of law, namely the following:
We welcome to our team Customer Success Managers Emily McDonald and Aimen Hassan, Designer Louise Baxter, Marketing Automation and Data Analyst Matt Mikovic, Digital Marketing Assistant Andrew Warnock and Grace Kerr in Accounts.
I recently read a couple of articles published on Legal Futures that got me thinking about the importance of establishing trust and authority for lawyers.
Job Title: Graduate Copywriter and Editorial Assistant
A recent article from Legal Futures highlights how small and mid-sized law firms are experiencing falling income and lower levels of profitability.
Our Chris Davidson recently published a piece on how in-house legal marketers manage many spinning plates as part of their roles. Having been an in-house marketer in leading law firms himself (and indeed with various members of our team having formerly been in-house marketing professionals), Chris noted that he finds it “heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession.”
But even with the best in-house legal marketing resource, there are many sound business reasons for outsourcing all or part of your firm’s digital marketing, whether working alongside an existing in-house digital marketer or not.
As Moore Legal Technology’s Operations Director, I’ve learnt a tremendous amount about what it takes to plan and implement a culture of operational excellence in a fast-paced work environment. Many of the insights we have gained and indeed use in practice are relevant to our law firm clients. So we thought we’d give something back by writing a series of articles on our Operational Excellence Insights, starting with Ten Top Tips for Improving Your Law Firm’s Efficiency.
On May 25th 2018, new EU guidlines on GDPR will come into place, changing the way business can market themselves and use client data. We recently published a page describing the steps your firm can take to ensure that your business is complient with these rules before the deadline.
This article on the best practices and strategies was originally posted on Infolaw and has been reposted here with the permission of the author.
Job Title: Customer Success Manager
We were delighted to be asked to form part of a panel of legal sector business development experts at the Law Society Civil Litigation Autumn Conference last year, tasked with delivering some practical tactics that law firms can employ to win more business from new and existing clients.
Our ongoing mission is to help our law firm clients use the internet more effectively to grow their business. As such, from an online perspective, we look at every component of the journey their prospects make, from initial internet search to becoming a client, and even beyond that, helping our clients look in more detail at the experience they provide to their clients.
Do you find that converting prospects who have already begun comparing your law firm with others is difficult? What is easier, according to Craig Elias in his book “Shift”, is selling to prospects who are in the “window of dissatisfaction”.
Moore Legal Technology is excited and proud to be celebrating its 15th year in business. 2003! A life time ago when it comes to the evolution of the digital marketing, never mind the changes that the legal sector has gone through in that time. A time before Facebook, twitter, Gmail, the iPhone, before inbound marketing had a name, and long before the financial crash forced lawyers to look more closely at finding new ways of generating business.
It’s been an exciting start to the year for Moore Legal Technology, with new clients from the Cayman Islands and Malta joining our expanding client roster.