As we move into week two of pretty much full lockdown, it is interesting to see traffic trends as they relate to the traditional retail law firm landscape. At Moore Legal Technology, we work with law firms all over the UK and beyond to help them make the most of the Internet and its capacity to generate work.
After Monday nights' announcement from the Government, more of us than ever before will be working from home this week. For some of you this will be a completely new experience and one that might take a bit of getting used to.
We don’t need to wax lyrical about the importance of keeping your business moving through challenging times, but you might need some help keeping your law firm online when your bricks and mortar home is out of bounds.
It’s an uncertain time for us all with lots of unknowns.
MLT's David Kerr argues pricing transparency can be beneficial to law firms who base their marketing on value rather than price in the latest edition of the Journal.
The legal sector is more competitive than ever before, particularly when it comes to winning business online. Search Engine Optimisation (SEO) is an integral part of generating brand awareness and getting clients to visit your website. With more and more providers offering SEO services for law firms, it is important to understand why SEO for law firms is different than for other sectors.
The Law Society of Scotland has introduced guidelines designed to improve price transparency for legal services in Scotland
As we begin the new year, lawyers and law firm marketing teams will be considering their marketing priorities for the year ahead. The annual LexisNexis InterAction Law Firm Marketing & Business Development Survey revealed that 28% of firms cited ''too many opportunities'' as their biggest challenge in marketing and business development. This might sound like a good problem to have; however, we often hear from firms that are struggling to convert traffic, enquiries, leads and phone calls into clients. In this post, we take a look at two ways of narrowing your focus and maximising your returns.
According to a study carried out by Edelman and LinkedIn, 83% of buyers believed ‘thought leadership’ increases their trust in an organisation. Furthermore, 88% said they use this type of content – which communicates a company’s talent, experience and passion – when building a list of potential suppliers and 47% of c-suite executives agreed that it had a direct impact on how they awarded business. This is compelling evidence in favour of establishing your firm as a thought leader.
Moore Legal Technology is delighted to be shortlisted in the category of Support Team of the Year at the 2020 Scottish Legal Awards.
Moore Legal Technology is one of seven firms shortlisted for the award in their category at the event, which takes place on Thursday 19th March at The DoubleTree by Hilton Hotel in Glasgow.
We can't believe 2019 is almost at an end, but before the year is out, we have taken a look at what our customers can expect to see in the year to come with regards to law firm digital marketing.
We are delighted to announce several new promotions as we continue to support an increasing level of demand for our offering.
Emily McDonald has been promoted from a Customer Success Manager to our new Head of Customer Success.
She takes the reins on that role from Douglas Millar who becomes Digital Marketing Director.
A key part of how we continue to serve our clients better is by welcoming feedback and analysing data. We recently looked at why potential clients chose another agency over Moore Legal Technology, and we were surprised to find that some firms opted to go for design-first agencies with impressive-looking websites. In this post, we look at why that might not be the best option for your firm, depending on what your goals are.
We meet many clients who find blogging a challenge. From sourcing new and interesting topics to finding the time to sit down and write, blogging is often viewed as a chore with little reward.
However, what if we told you there was a simple strategy that would help you discover endless topics, write blogs with ease and increase the level of traffic to your website?
A couple of weeks ago, MLT’s David Kerr welcomed the arrival of his second child, Alice (congrats, Dave and Nic, she’s beautiful!). Before finishing up for a couple of weeks, Dave found time to write the intro to our August client newsletter. As he sat down to write the intro, his mind naturally drifted towards his impending fatherhood and how building a website, digital marketing strategy and online presence for your law firm is a little bit like having a child. For example;
Since the beginning of December, firms have been expected to display price and other key information across a range of law areas to assist consumers in choosing between them.
As many of you will most likely be aware, on April 2, the consumer version of Google+ was shut down. In this post, we look at what happened and practical steps that law firms should take in the aftermath (if indeed not already taken).
During these times of unprecedented change in the legal sector, it has never been more important to have in place a robust marketing strategy designed to help you:
Nowadays, we speak to more firms with in-house marketing personnel than ever before.
