Helping one of Aberdeen & Edinburgh's most prominent property law firms to grow.
Anderson Bain engaged with us to help them increase the volume of business they acquired via the internet. Already prominent in the Aberdeen & Edinburgh legal and property market, our goal was to improve Anderson Bain’s online presence whilst ensuring branding and tone of voice complimented offline efforts, whilst ultimately generating more business.
Through a combination of tools such as website design, search engine optimisation, content creation and paid advertising, we focused on creating a cohesive message that portrayed the experience and knowledge the firm could offer a client.
Over the course of our partnership, we implemented several website designs and content marketing strategies, each with the goal of simplifying the user journey and encouraging conversions. Results were monitored closely and conveyed to the client using real time reporting and analysis.
Since engaging with MLT, Anderson Bain has seen an increased online presence, consistently appearing in the Top 5 search results for their target areas. Conversions acquired via the internet have increased by over 75% and utilisation of our Your Law Firm Success™ Toolkit have allowed the business to identify and adapt to an ever changing landscape whilst maintaining their levels of growth.