Emma Louise Flood
Head of Legal Content Marketing
Emma is a Senior Strategist and Editor at Moore Legal Technology. Emma’s role involves getting to know client’s business ambitions, and building a bespoke content strategy to meet these goals.
Emma works closely with her clients to assist them in building their online and offline persona. Whether clients consider themselves as thought leaders, legal specialists, result providers or customer service enthusiasts, Emma knows the right content strategy to help them outshine their competitors.
Working with a range of online publications and social media platforms, Emma gets your content where you need it to be. Depending on your goals, Emma knows the channels to make your firm’s voice the one that’s heard.
Emma is not only a skilled content strategist, but also an editor and content creator. Emma understands the importance of tone of voice in conveying brand personality, and helps law firms tell their story through online publications, blog posts, reports, newspaper articles, website content, personal profiles, press releases and more.
Emma has a keen eye for detail and understands that even the subtlest nuances can make the biggest difference to how you present online.
An important aspect of Emma’s role as an editor and content creator is her in depth knowledge of Search Engine Optimisation (SEO). Emma can ensure your content is crafted in the optimum way to be found by your target audience online.
Emma began working with Moore Legal Technology as part of the Peloton Communications Group in 2014 as a content creator. Emma has worked with a great number of clients to help them build their brand and create online assets for their business, with exceptional results.
Emma has also worked to build the online publication “Unlock the Law” creating and editing legal guides and producing interesting legal articles. Emma experienced great success with the work done on Unlock the Law, taking the site up to 15,000 visitors a month in a very short space of time. The site also featured in many online and offline publications including the front page of the Herald, for unearthing uncertainties in drink driving legislation. In addition, Emma’s high-quality work on Unlock the Law resulted in the site being accepted as a Google news outlet – a status only offered to a limited number of authoritative sources. The site continues to receive high volumes of traffic and has a strong social media presence under Emma’s supervision.
In addition to producing results for our clients, Emma also has contrinbuted to a monthly column for the Scotsman newspaper, discussing engaging legal issues in Scotland and continues to build similar relationships with prestigious and authoritative publications.
Emma graduated the University of Glasgow with a First Class Honours degree in Law in 2012. Following graduation Emma went on to complete the Diploma in professional Legal Practice also at the University of Glasgow. In addition to her legal qualifications, Emma also has qualifications in Communication and Media, and French. During her time at Glasgow University, Emma published an article in the Glasgow University Law Review, entitled “Creating a Corporate Conscience” looking at the relationship between the law, globalisation and Human Rights. This article went on to win the CMS Cameron McKenna Prize in 2014. Emma has particular interest and expertise in the following areas of law: company law, white-collar crime, competition law, EU law, employment law, immigration law, Human rights. However, her legal background and Diploma in Legal Practice alongside her ongoing contribution to legal publication for clients means that Emma has excellent research capabilities and can produce content for even the most specialist areas of law.
In her own words:
“I consider myself very lucky to combine my passion for writing, law and marketing strategy to produce demonstrable result for clients. I enjoy helping law firms fully realise their goals, whether this be to establish themselves as experts in a particular area, or to win business from their website. I’m also highly creative, and take pride in bringing new and ambitious ideas to those I work with."