Moore Legal Technology's Blog

Welcome to our blog about online business generation for law firms and other businesses in the UK and around the world. We share in particular our tips on strategic website design, inbound marketing, conversion and analytics, legal technology, search engine optimisation and social media marketing strategies and advice. Contact us to find out how we can help your firm generate more business online.

Local SEO Update: Snackpack Changes & Local Ranking Factors for Law Firms

local seo search google snack packGoogle has revamped its local SEO algorithm, making it a huge ranking factor for local businesses like law firms. On 6th August, the “Snack Pack” results moved up the SERPs (search engine results pages) and more than halved in number.

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Is your law firm getting the Google search rankings it deserves? There are new competitors on the block

Is your law firm getting the Google search rankings it deserves? There are new competitors on the block

How is your law firm doing in search? Where do you rank? What does your meta data look like for organic results for your main legal services? What do your PPC ads look like? Don’t know? Don’t care? Over the next ten years we’ll be seeing more and more businesses, not necessarily law firms nor solicitors, advertising alongside you in organic (whether in the local block of results or otherwise) and paid Google search. And it probably won’t be the same competitors you may have expected to appear there in the past. In today’s blog, I look at the forces that are driving such unexpected competitors to appear there, how you could be missing out on significant amounts of new business and what you can do to take advantage of the opportunities the internet still presents law firms and solicitors who deserve to have an outstanding online presence.

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Get Your Facts Rights – Google to use facts as ranking factor?

Get Your Facts Rights – Google to use facts as ranking factor?

Last week, several reputable SEO blogs ran with the story that Google intended to introduce facts as a search-engine ranking factor. In the event, Google themselves disavowed this, stating that the idea exists only in one of the several thousands of research papers they produce every year.

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Law Firm SEO: Keeping up with Google. 5 Recent Important Changes

GoogleAs we specialise in generating business online for our law firm and professional service clients, Moz is one of our main sources of information when it comes to all things digital. Their recent article The Month Google Shook the SERPs highlights the ephemeral nature of Google’s search engine result pages (SERP). 

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Seminar Slides - Search Engine Optimisation (SEO) for Sole Practitioners: Getting You Found Online

Earlier this week I presented to the Glasgow Sole Practitioners’ Group at The Royal Faculty of Procurators on the subject of Search Engine Optimisation (SEO) for Sole Practitioners: Getting You Found Online.

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