Moore Legal Technology's Blog

Welcome to our blog about online business generation for law firms and other businesses in the UK and around the world. We share in particular our tips on strategic website design, inbound marketing, conversion and analytics, legal technology, search engine optimisation and social media marketing strategies and advice. Contact us to find out how we can help your firm generate more business online.

Legal services organic & paid Google search results now much wider

Legal services organic & paid Google search results now much wider

As one of the most innovative organisations on the planet, Google improves the way it does things every day. And for our law firm clients to beat their competition online, we need to as well.

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Vox Populii – How voice search will impact law firm marketing

Vox Populii – How voice search will impact law firm marketing

Every year it seems there is an “SEO is dead, long live SEO” type of event. In the next year, voice search is set to be the next major shift in online marketing.

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SEO Tips in 2016 – What law firms need to know to acquire new clients

How many spam SEO emails does your firm get from the ‘next top SEO company from India with thousands of SEO experts around the world’? We hear from partners in law firms every week about how they’ve had an email like the one in the attached screengrab below. So it’s no surprise that SEO (and perhaps more broadly internet marketing) sometimes gets a bad name. You may get such an email and just delete it instantly, perhaps preceded with some swearing. That’s perfectly normal. That’s what I and my colleagues do too (yes, even our legal SEO experts get bombarded with similar emails each day, and yes we have a swear jar in the office).

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Local SEO Update: Snackpack Changes & Local Ranking Factors for Law Firms

local seo search google snack packGoogle has revamped its local SEO algorithm, making it a huge ranking factor for local businesses like law firms. On 6th August, the “Snack Pack” results moved up the SERPs (search engine results pages) and more than halved in number.

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Is your law firm getting the Google search rankings it deserves? There are new competitors on the block

Is your law firm getting the Google search rankings it deserves? There are new competitors on the block

How is your law firm doing in search? Where do you rank? What does your meta data look like for organic results for your main legal services? What do your PPC ads look like? Don’t know? Don’t care? Over the next ten years we’ll be seeing more and more businesses, not necessarily law firms nor solicitors, advertising alongside you in organic (whether in the local block of results or otherwise) and paid Google search. And it probably won’t be the same competitors you may have expected to appear there in the past. In today’s blog, I look at the forces that are driving such unexpected competitors to appear there, how you could be missing out on significant amounts of new business and what you can do to take advantage of the opportunities the internet still presents law firms and solicitors who deserve to have an outstanding online presence.

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