Moore Legal Technology’s Blog

Latest blog posts from Gavin Ward regarding digital marketing and online business generation for solicitors, law firms and other UK businesses.

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Gavin Ward

Gavin Ward

Gavin is Operations Director at Moore Legal Technology (formerly Search & Social Media Marketing Manager). A former commercial lawyer, Gavin is responsible for ensuring that an excellent service is provided to clients and in particular that online business generation strategies are developed and executed to get the best possible results i.e. to get more of the highest quality online enquiries for clients.


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Do clients search for a solicitor locally or nationwide? This blog could get you many more online enquiries.

Recently we were invited to tender for the delivery of online marketing services to a long-established law firm in England. At the meeting one of the key discussions related to whether we’d recommend focusing the online marketing efforts and investment into targeting people searching locally for their lawyer or nationally. Indeed, we get asked this a lot and taking the wrong approach on this could be costing your firm thousands of online enquiries each year. So what’s the right answer?

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The Greatest Legal Sector Challenges (and Opportunities) 2015-2025

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” Winston Churchill

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Bogus Law Firms on the Rise – 5 Tips for Handling Your Online Reputation Management

Both the Law Society of Scotland and the Solicitors Regulation Authority (SRA) have published warnings about the rise of bogus law firms across the UK. The SRA notes that over 700 reports of such fake firms have been made in the past year, an annual increase of over 25%, and the Law Society of Scotland have noted similar patterns emerging. But what can law firms do if they’re subjected to what is effectively online identity theft?

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converting website designHaving been immersed in many web design projects for law firms both in the UK and internationally (having put 50+ new sites going live in the past 3 years), we have recently updated our legal website design guide page. Including a section ‘Strategic website design with great conversion rates - top 5 tips’, this explains among other things our philosophy to great law firm web design (i.e. Don’t make me think), with information on what you need from your new website to really succeed online and generate profitable business that will help your firm grow in a competitive marketplace. We hope you enjoy and hopefully you’ll pick up some useful tips when you consider redesigning your own website.

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content marketing lawyers establishing authorityLeading business development consultant to lawyers and law firms in the UK Stephen Gold has published a number of new opinion pieces in the Journal of The Law Society of Scotland. In his latest piece, entitled Head and Shoulders Above: It’s visible experts who see off the competition, Stephen outlines how lawyers and professionals can win influence in a crowded marketplace; how they can establish authority and become ‘visible experts’.

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