Moore Legal Technology’s Blog

Latest blog posts from Gavin Ward regarding digital marketing and online business generation for solicitors, law firms and other UK businesses.

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Gavin Ward

Gavin Ward

Gavin is Operations Director at Moore Legal Technology (formerly Search & Social Media Marketing Manager). A former commercial lawyer, Gavin is responsible for ensuring that an excellent service is provided to clients and in particular that online business generation strategies are developed and executed to get the best possible results i.e. to get more of the highest quality online enquiries for clients.


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Bogus Law Firms on the Rise – 5 Tips for Handling Your Online Reputation Management

Both the Law Society of Scotland and the Solicitors Regulation Authority (SRA) have published warnings about the rise of bogus law firms across the UK. The SRA notes that over 700 reports of such fake firms have been made in the past year, an annual increase of over 25%, and the Law Society of Scotland have noted similar patterns emerging. But what can law firms do if they’re subjected to what is effectively online identity theft?

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converting website designHaving been immersed in many web design projects for law firms both in the UK and internationally (having put 50+ new sites going live in the past 3 years), we have recently updated our legal website design guide page. Including a section ‘Strategic website design with great conversion rates - top 5 tips’, this explains among other things our philosophy to great law firm web design (i.e. Don’t make me think), with information on what you need from your new website to really succeed online and generate profitable business that will help your firm grow in a competitive marketplace. We hope you enjoy and hopefully you’ll pick up some useful tips when you consider redesigning your own website.

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content marketing lawyers establishing authorityLeading business development consultant to lawyers and law firms in the UK Stephen Gold has published a number of new opinion pieces in the Journal of The Law Society of Scotland. In his latest piece, entitled Head and Shoulders Above: It’s visible experts who see off the competition, Stephen outlines how lawyers and professionals can win influence in a crowded marketplace; how they can establish authority and become ‘visible experts’.

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barrister litigation online 2015A new Legal Futures report, “Barristers urged to grab litigation opportunities after “modest” beginning”, notes that only 129 barristers have seized the opportunity to conduct litigation in England & Wales since the restriction was removed in January 2014.With 2015 fast approaching, barristers should be considering how to harness this opportunity should it be right for their business model. Having helped many barristers achieve online success in 2014, Moore Legal Technology present 5 of the top ways barristers can thrive online and rely less on just solicitor referrals.

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law-society-scottish-law-firm-partner-eventsWe are pleased to note that alongside one of the UK’s leading law firm consultants, Stephen Gold, our directors Chris Davidson and Gavin Ward are presenting at an upcoming Law Society of Scotland event in Glasgow later this month.(26 November 2014)

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