Moore Legal Technology’s Blog

Welcome to our blog about online business generation for law firms and other businesses in the UK and around the world. We share in particular our tips on strategic website design, inbound marketing, conversion and analytics, legal technology, search engine optimisation and social media marketing strategies and advice. Contact us to find out how we can help your firm generate more business online.

Evolving SEO: Search Engine Optimisation for Law Firms in 2017

It may seem too soon to think about 2017, however at MLT we pride ourselves on being one step ahead in the digital marketing world. While it won’t be necessary to alter your entire online marketing strategy next year, it is clear that SEO techniques should become more forward-thinking, slick and more in-line with user experience/intent. In this blog I have outlined a few of the main predictions for law firm search engine optimisation in 2017.

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Is your law firm’s digital marketing provider asking you the right questions?

law firm digital marketing

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Website Design for Lawyers Vs Website Design for Your Clients – 3 Key Differences

Website design for what lawyers want is often at odds with what their clients buying legal services from them want. Having built over 100 law firm websites in recent years as what we call ‘success drivers’ as part of the strategy to help law firms and lawyers achieve their objectives, we have a great deal of experience with this issue. The following outlines and explains three of the key differences.

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Content Marketing For Law Firms: How to Maximise Your Firm's Potential With A Killer Content Strategy

Content Marketing For Law Firms: How to Maximise Your Firm's Potential With A Killer Content Strategy

In this post, I’m going to look at how law firms can generate more leads with an online strategy which will increase web traffic to your site, and convert a greater percentage of that traffic into leads. I will be using the classic ‘sales funnel’ analogy, where an optimum ‘customer journey’ is mapped out for each type of customer; the end goal of course being that all important enquiry. The purpose of this exercise is to gain a deeper understanding of the sales process involved in each type of customer journey for your potential client base, and to highlight the opportunities to improve these processes.

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Law Firm Search Engine Optimisation (SEO) - Top 5 Tips to ensure people are clicking on your website

Law Firm Search Engine Optimisation (SEO) - Top 5 Tips to ensure people are clicking on your website

With the ever increasing competition of law firms online, it’s important now more than ever to ensure your law firm is getting found. Stay one step ahead of your competitors by doing these 5 simple steps that will improve your law firm’s website rankings in Google.

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