Crazy American law firm ads are a common source of amusement at MLT towers. Every so often another brash, outspoken, US Attorney’s ad will land in our inbox and get shared to the amusement of all. The most recent, sent to us by a client, was a feature on the BBC about the self-styled “Texas Law Hawk” – a young Fort Worth criminal lawyer whose ads have been causing a stir in the States. The Law Hawk (AKA Bryan Wilson) was even featured in a Taco Bell Superbowl commercial; such is his popularity. For a marketer, being featured in a Superbowl Commercial is probably akin to winning the thing for a sportsperson (or winning an Olympic Gold medal for fans of proper sport)....
Moore Legal Technology’s Blog
At Moore Legal Technology, we are always looking for new ways to keep up to date with the latest digital marketing trends and ways in which we can refresh and improve our skills to help our law firm clients acquire more online enquiries and ultimately beat their competition online.
Increasingly, we find ourselves speaking to law firms that have an in-house marketing resource, albeit in many cases that in-house resource is limited to one or two individuals. Coming from an in-house law firm marketing background myself, I find it heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession. I have worked with some incredibly talented marketing professionals within law firms, professionals who have achieved a seat at the top table of their respective firms and who consistently make a tangible difference to their firm’s bottom line. Increasingly, I’m glad to say, having spoken with many legal sector marketing professionals over the past couple of years, marketing within law firms is increasingly being viewed as an investment, not an expense.