Moore Legal Technology’s Blog
Welcome to our blog about online business generation for law firms and other businesses in the UK and around the world. We share in particular our tips on strategic website design, inbound marketing, conversion and analytics, legal technology, search engine optimisation and social media marketing strategies and advice. Contact us to find out how we can help your firm generate more business online.
Just as 2014 was labelled “the year of content marketing”, 2015 is being called the “the year of video marketing,” (probably by somebody selling video marketing services I would imagine. I think I’ll start putting it out there now that 2016 is to be the year of online business generation for law firms!). I digress, all unnecessary labels aside, law firms, like any other businesses, require to find new and interesting ways to reach potential clients and video remains largely untapped in that regard within the legal sector. Read my new guide to video marketing for law firms including 5 top tips for video marketing excellence for law firms.
Social Media Marketing has become unavoidable for businesses throughout the UK, and as our Social Media Expert Stacy Nelson stated in her latest blog ‘law firms without a social media marketing strategy are missing out on a good chunk of business.’...
This article was first published by Howden Insurance Brokers, and is re-published here with permission.
Solicitors are risk averse by nature, and the perceived risks of social media marketing can put a lot of law firms off. However, social media is becoming ever more prevalent in modern culture. This head-in-the-sand approach could mean law firms without a social media marketing strategy are missing out on a good chunk of business.