Moore Legal Technology’s Blog

Welcome to our blog about online business generation for law firms and other businesses in the UK and around the world. We share in particular our tips on strategic website design, inbound marketing, conversion and analytics, legal technology, search engine optimisation and social media marketing strategies and advice. Contact us to find out how we can help your firm generate more business online.

How far is too far? What UK law firms can learn from US Attorney Marketing & Advertising

How far is too far? What UK law firms can learn from US Attorney Marketing & Advertising

Crazy American law firm ads are a common source of amusement at MLT towers. Every so often another brash, outspoken, US Attorney’s ad will land in our inbox and get shared to the amusement of all. The most recent, sent to us by a client, was a feature on the BBC about the self-styled “Texas Law Hawk” – a young Fort Worth criminal lawyer whose ads have been causing a stir in the States. The Law Hawk (AKA Bryan Wilson) was even featured in a Taco Bell Superbowl commercial; such is his popularity. For a marketer, being featured in a Superbowl Commercial is probably akin to winning the thing for a sportsperson (or winning an Olympic Gold medal for fans of proper sport).

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Creating Effective Email Marketing Campaigns for Law Firms - 5 Best Tips

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Our Nicole Donald Awarded New Google-Backed Digital Marketing Qualification - A Squared Experience

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At Moore Legal Technology, we are always looking for new ways to keep up to date with the latest digital marketing trends and ways in which we can refresh and improve our skills to help our law firm clients acquire more online enquiries and ultimately beat their competition online.

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Spinning plates – the life and times of an in-house legal marketing professional

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Increasingly, we find ourselves speaking to law firms that have an in-house marketing resource, albeit in many cases that in-house resource is limited to one or two individuals. Coming from an in-house law firm marketing background myself, I find it heartening that law firms are recognising the value of having in-house marketing support during these times of unprecedented change in the legal profession. I have worked with some incredibly talented marketing professionals within law firms, professionals who have achieved a seat at the top table of their respective firms and who consistently make a tangible difference to their firm’s bottom line. Increasingly, I’m glad to say, having spoken with many legal sector marketing professionals over the past couple of years, marketing within law firms is increasingly being viewed as an investment, not an expense.

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Legal ‘Hackathon’ coming to Glasgow - a first for access to justice in Scotland

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