Moore Legal Technology’s Blog

Welcome to our blog about online business generation for law firms and other businesses in the UK and around the world. We share in particular our tips on strategic website design, inbound marketing, conversion and analytics, legal technology, search engine optimisation and social media marketing strategies and advice. Contact us to find out how we can help your firm generate more business online.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Login
    Login Login form
Recent blog posts
Is your law firm different?

Law firms throughout the UK and internationally are facing the same challenge – how to distinguish their offering from that of a multitude of other law firms.

If you are no different from your competitors then you are a commodity. In order to avoid commoditisation you need to be able to differentiate your services with something unique, something that is not easily copied by other law firms and which is valued by clients and potential instructing agents. It’s never been more important for law firms to identify their own unique message and shout from the rooftops about how they offer a better, different service than their competition.

The state of online marketing for law firms – Part 1 of 5

In the first in a series of blogs, our online legal marketing expert Dave Kerr sets out the state of online marketing for law firms and sets how you can benchmark the performance of your website and online strategy as a whole. He also explores what impacts most on a law firm website’s performance and gives tips on how you can maximise your site’s potential.


local seo search google snack packGoogle has revamped its local SEO algorithm, making it a huge ranking factor for local businesses like law firms. On 6th August, the “Snack Pack” results moved up the SERPs (search engine results pages) and more than halved in number.


5 key steps when auditing a website / online strategy for SEO and conversions

We frequently carry out website and online strategy audits for law firms based on our many years of experience and knowledge of what it takes to generate business online within the legal sector. 


Do you have the drive to help Moore Legal Technology succeed? We are one of the UK’s leading online business generation consultancies for the legal sector.


As featured in