Moore Legal Technology’s Blog

Welcome to our blog about online business generation for law firms and other businesses in the UK and around the world. We share in particular our tips on strategic website design, inbound marketing, conversion and analytics, legal technology, search engine optimisation and social media marketing strategies and advice. Contact us to find out how we can help your firm generate more business online.

Welcome our rising legal digital marketing star Stevie Haughey

The transfer window may have closed but that didn’t stop Moore Legal Technology making a stunning cross border raid to sign up rising legal digital marketing star Stevie Haughey...

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Law firm websites for £500

Law firm websites for £500

We were recently invited to attend a meeting in London with a well-respected law firm with a tremendous history of working on high-profile cases that attract widespread media interest. The firm’s reputation in the market in which they operate is well established and the clientele they act for and type of instruction they receive has undoubtedly evolved with the times. There is however one aspect of their business that hasn’t evolved, and with one eye to the future, they contacted us to ask how they could improve their online presence with a view to attracting more clients.

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Amazon Dash for Lawyers – MLT’s new push-button service

Amazon Dash for Lawyers – MLT’s new push-button service

This week, Amazon launched their latest attempt to encroach into every aspect of our lives product, the “Dash” button. These small plastic buttons are designed to take away some of the mundanity of our daily lives. Connected to the internet and your amazon account, these allow you to order replacements or top ups for daily staples like bin bags, fabric softener, coffee or condoms.

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How far is too far? What UK law firms can learn from US Attorney Marketing & Advertising

How far is too far? What UK law firms can learn from US Attorney Marketing & Advertising

Crazy American law firm ads are a common source of amusement at MLT towers. Every so often another brash, outspoken, US Attorney’s ad will land in our inbox and get shared to the amusement of all. The most recent, sent to us by a client, was a feature on the BBC about the self-styled “Texas Law Hawk” – a young Fort Worth criminal lawyer whose ads have been causing a stir in the States. The Law Hawk (AKA Bryan Wilson) was even featured in a Taco Bell Superbowl commercial; such is his popularity. For a marketer, being featured in a Superbowl Commercial is probably akin to winning the thing for a sportsperson (or winning an Olympic Gold medal for fans of proper sport).

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Creating Effective Email Marketing Campaigns for Law Firms - 5 Best Tips

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