Moore Legal Technology’s Blog

Welcome to our blog about online business generation for law firms and other businesses in the UK and around the world. We share in particular our tips on strategic website design, inbound marketing, conversion and analytics, legal technology, search engine optimisation and social media marketing strategies and advice. Contact us to find out how we can help your firm generate more business online.

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Does your law firm's online marketing strategy include calls to action? Here’s why it should

You have an impressive looking website, social media campaign and PPC strategy, your site is ranking well in Google, you have tons of quality content throughout your site and social media platforms but somehow you are not pulling in half as many enquiries as you were expecting. Why? Usually the answer is – a lack of effective calls to action.

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Ensure your law firm doesn’t get left behind in the digital age…

It’s been a busy time recently for the Moore Legal Technology team during which we have launched new websites for the following, among others:

Email marketing 1With the rise of social media marketing; the ever-changing landscape of SEO; the competitive but rewarding battleground of PPC; and now more-important-than-ever, mobile marketing – it can be easy to forget good old fashioned email marketing. However, email marketing shouldn’t be overlooked. It’s inexpensive, a great way to reach qualified customers, people who already know you and trust you, it’s easy to measure and test, and it can be effectively integrated with your ongoing marketing strategy. If executed properly you can:

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Do clients search for a solicitor locally or nationwide? This blog could get you many more online enquiries.

Recently we were invited to tender for the delivery of online marketing services to a long-established law firm in England. At the meeting one of the key discussions related to whether we’d recommend focusing the online marketing efforts and investment into targeting people searching locally for their lawyer or nationally. Indeed, we get asked this a lot and taking the wrong approach on this could be costing your firm thousands of online enquiries each year. So what’s the right answer?

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'Who says you need great content for your website? All the experts, that's who!'

My colleague Patrina Nolan and I were given a fantastic opportunity last month to attend the prestigious event that is SMX. The two-day conference took place on the 20th and 21st of May and was held in the ETC Venues in Bishopsgate.

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