Google recently updated its document on local ranking signals. The addition of ‘prominence’ to the document would suggest that businesses which have been focusing on quality SEO work are subsequently more likely to benefit from a boost in local search rankings. In this blog I will elaborate on what this really means and what your firm should be focusing on going forward for great local search rankings....
Moore Legal Technology’s Blog
Our latest blogs, news and tips regarding internet marketing for law firms.
Time stands still for no man, so the saying goes. This feels especially true for those of us involved in online marketing for the legal sector. While in my mind I’m still the same fresh faced Kurt Cobain wannabe as the kid in the baggy jumper, as I sit down to write this I suddenly feel rather old (because I am, my colleagues helpfully point out). Incredibly, websites, much like this photograph, have been around for 25 years (which is longer than some of our niche legal sector digital marketers!), while the first search engine was born in 1993 (Aliweb for those of you who are interested) and Google turns 18 this year. Remember a time before Google? Me neither!
The Law Society released a report earlier this month on the future of legal services, which set out to forecast where the legal services industry is going, with its conclusions drawn from literature reviews, round tables, interviews and law firm visit reports, as well as the outcomes from a series of three futures panels. The report looks at the main drivers of change in the legal industry such as globalisation, technology, competition and the continuous development of buyer behaviours. A striking point to note was that the report was focusing not in a future twenty years, or even a decade ahead. Instead, the report sets its focus on what our legal services will look like in 2020 - a hop, skip and jump away. So what does this mean for law firms today? What difference will five years make and how can law firms can start today on the path to becoming ‘future ready’?