Moore Legal Technology’s Blog

Welcome to our blog about online business generation for law firms and other businesses in the UK and around the world. We share in particular our tips on strategic website design, inbound marketing, conversion and analytics, legal technology, search engine optimisation and social media marketing strategies and advice. Contact us to find out how we can help your firm generate more business online.

How Law Firms Can Win Micro-Moments

Micro moments1It’s no secret that over the past year mobile has had a tremendous effect on how people access the internet and, as a result, how law firms approach their marketing.

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How Law Firms Can Beat Their Competition Online in 2016

Over the past year, law firms have faced many challenges due to changes in the legal sector such as new types of legal service, law firm mergers and pricing pressures (outlined in more detail here). It is likely that firms will continue to face further obstacles in the coming year. The good news is there are a number of ways that your law firm can significantly improve its business leads and beat competitors by developing a prominent online presence. In this digital age, more and more people are seeking legal services online. Below, I have outlined four major predictions for the online world in 2016 which can hopefully act as a guide to how your firm can come out on top next year.

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Moore Legal Technology welcomes new staff and new clients

We do apologise to our loyal subscribers about the recent lack of an update; it’s been a busy few weeks at Moore Legal Technology. We’re pleased to say that we are growing at a rate of knots, both client and staff wise. Recent client wins include several London based law firms covering myriad sector groups and practice areas as we continue to increase our footprint south of the border. We are very pleased to have grown in size to accommodate these new clients and welcome Kate Flannigan to our team.

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Is your law firm different?

Is your law firm different?

Law firms throughout the UK and internationally are facing the same challenge – how to distinguish their offering from that of a multitude of other law firms.

If you are no different from your competitors then you are a commodity. In order to avoid commoditisation you need to be able to differentiate your services with something unique, something that is not easily copied by other law firms and which is valued by clients and potential instructing agents. It’s never been more important for law firms to identify their own unique message and shout from the rooftops about how they offer a better, different service than their competition.

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The state of online marketing for law firms – Part 1 of 5

The state of online marketing for law firms – Part 1 of 5

In the first in a series of blogs, our online legal marketing expert Dave Kerr sets out the state of online marketing for law firms and sets how you can benchmark the performance of your website and online strategy as a whole. He also explores what impacts most on a law firm website’s performance and gives tips on how you can maximise your site’s potential.

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