Moore Legal Technology’s Blog

Welcome to our blog about online business generation for law firms and other businesses in the UK and around the world. We share in particular our tips on strategic website design, inbound marketing, conversion and analytics, legal technology, search engine optimisation and social media marketing strategies and advice. Contact us to find out how we can help your firm generate more business online.

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Is your law firm different?

Law firms throughout the UK and internationally are facing the same challenge – how to distinguish their offering from that of a multitude of other law firms.

If you are no different from your competitors then you are a commodity. In order to avoid commoditisation you need to be able to differentiate your services with something unique, something that is not easily copied by other law firms and which is valued by clients and potential instructing agents. It’s never been more important for law firms to identify their own unique message and shout from the rooftops about how they offer a better, different service than their competition.

The state of online marketing for law firms – Part 1 of 5

In the first in a series of blogs, our online legal marketing expert Dave Kerr sets out the state of online marketing for law firms and sets how you can benchmark the performance of your website and online strategy as a whole. He also explores what impacts most on a law firm website’s performance and gives tips on how you can maximise your site’s potential.


Online marketing support for UK & international law firms (& MLT's top 12 business travel tips)

A large part of my role involves me traveling from Glasgow to all parts of the UK. So far this year I’ve been as far north as Inverness and as far south as Southampton. Trips to London are becoming increasingly commonplace.


Video marketing for law firms - untapped online strategy opportunities in the legal sector

Just as 2014 was labelled “the year of content marketing”, 2015 is being called the “the year of video marketing,” (probably by somebody selling video marketing services I would imagine. I think I’ll start putting it out there now that 2016 is to be the year of online business generation for law firms!). I digress, all unnecessary labels aside, law firms, like any other businesses, require to find new and interesting ways to reach potential clients and video remains largely untapped in that regard within the legal sector. Read my new guide to video marketing for law firms including 5 top tips for video marketing excellence for law firms.

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An Introduction to Paid Social for Law Firms

Social Media Marketing has become unavoidable for businesses throughout the UK, and as our Social Media Expert Stacy Nelson stated in her latest blog ‘law firms without a social media marketing strategy are missing out on a good chunk of business.’ 


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