The phrase ‘to have all your eggs in one basket’ is commonly used to describe a vulnerability through an overreliance on one potential route to success, with the idea being that if that route becomes a dead end, you’re stuffed.Apparently, the phrase is Spanish or Italian in origin. An early print example is the following quote from Don Quixote by Miguel De Cervant
Last week our Directors Chris Davidson and Dave Kerr presented a webinar with legal practice and case management software specialists Denovo. In it they discussed the impact Coronavirus has had on consumer behaviour and what trends are emerging. If you missed it (or think it's worth a second listen!), you can view the recording of the webinar here: If you wou
There are a variety of articles/webinars/podcasts out there at the moment stating that now (during the Covid crisis) is not the time to be slashing marketing budgets and, if anything, spend should be increasing. A number of them use historical quotes and references to previous recessions.Funnily enough these articles are mainly coming from marketing agencies. They
