Working on your firm’s marketing can seem daunting - for many solicitors it’s not part of their day-to-day workload and, as such, it can get pushed aside. One of the main reasons for this is that it can be overwhelming. There are many dimensions to a comprehensive marketing strategy. Some of them are technical, some are operational and some are purely psychol
How can your firm create content to attract new clients and nurture existing ones? In this article we’ll cover what to write, how to write it, how to make sure people read it and how to measure your results.Content marketing has been a buzzword for many years, but it’s often misunderstood and is, in my opinion, a bit of a misnomer. To me, it suggests that ‘content
It goes without saying that new leads are the lifeblood of any growing business. Generating these leads means investment of both money and, crucially, time. It also goes without saying that time is the most precious commodity in a busy law firm.While we recommend making the investment in your firm’s online presence as a strategy to win business, sometimes you
