Search Engine Optimisation (SEO) for Law Firms UK
Search engine optimisation (SEO) is the process of ensuring that your website ranks well in search engines for as wide a variety of search queries as possible. If you wish to attract new business online then potential clients should be able to find you when searching for services (e.g. searching for the term ‘family lawyer birmingham’ in a search engine such as Google and finding your website at the top of the search results).
Good Search Engine Optimisation isn't about 'tricking' search engines, or trying to boost your rankings artificially. We put in place a layered, multi-faceted, organic approach to raising your rankings in a way that will deliver consistent results and continue to improve over time. Some SEO companies can promise 'quick fix' solutions and promise to boost your rankings in a short space of time. In our experience, these strategies work for a while, but stop bearing fruit and even become harmful over time.
This is because SEO best practice is constantly changing, as search engines update their complex search algorithms to improve the quality of their service. When choosing a company to advise on or manage your online activities, it's important to choose one that stays up to date on the latest search engine and online developments, and that can change strategy accordingly. In the past year, search engine algortihms, particularly that of Google, have changed dramatically - updates such as 'Panda', 'Penguin' and 'Exact-Match Domain' (EMD) have altered SEO strategies throughout the world. Ensure that your website and online marketing strategies are robust is essential.
Some of the key elements of SEO and our SEO services as follows:-
If you're unsure as to whether your site has been optimised give us a call and we'll carry out a free analysis over the phone - 0845 620 5664.
Search Engine Optimisation for Lawyers and Businesses
Increasingly buyers of legal services are looking online in much the same way as we look for holidays, products or news and the opportunity is there for you to turn these searches into new business.
The search engines, and most famously Google, are at the centre of this online activity and ranking well involves strategic thinking, planning, thorough implementation and ongoing management.
We have achieved fantastic results for our clients and we can help you too.Contact us for a no obligation discussion on how we can help you: 0845 620 5664.