Moore Legal Technology's Blog

Welcome to our blog about online business generation for law firms and other businesses in the UK and around the world. We share in particular our tips on strategic website design, inbound marketing, conversion and analytics, legal technology, search engine optimisation and social media marketing strategies and advice. Contact us to find out how we can help your firm generate more business online.

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GoogleAs we specialise in generating business online for our law firm and professional service clients, Moz is one of our main sources of information when it comes to all things digital. Their recent article The Month Google Shook the SERPs highlights the ephemeral nature of Google’s search engine result pages (SERP). 

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At Moore Legal Technology, our number one aim is to help you generate more business online. As part of the off-site link building best practice for law firms and businesses, it’s important to build relevant, powerful citations in online local directories. This helps customers to find you not only through improved search results for those local listings themselves, but it also has SEO benefits that will improve the performance of your website too.

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Earlier this week I presented to the Glasgow Sole Practitioners’ Group at The Royal Faculty of Procurators on the subject of Search Engine Optimisation (SEO) for Sole Practitioners: Getting You Found Online.

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Google's algorithm that determines the order of search rankings changes all the time and it's the job of the SEO team to stay on top of these changes to ensure clients' websites and online presence continues to perform as best as they can.

Within the past month there have been three significant updates to Google's algorithm. These are summarised as follows:-

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Further to our recent post announcing the inception of Google+ Local which has replaced Google Places and subsequent comments, Google has recently announced that it is now possible to merge your Google+ Local listing with your Google+ business page (if you have already set one up).search-engine-optimisation-law-firms

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