Simply put; external links are the most important factor when it comes to ordering results. So, if you think your site is optimised, but you're still not getting results then it is likely that the search engines don't know enough about you.

Contact us on 0845 620 5664 and we will be able to assist.

Links and Votes

Think of each link as representing a vote for your site with a link from a highly authoritative relevant website carrying more weight than a number of links from a group of non relevant, link heavy websites (such as directories).

It does not matter how well designed and optimised your law firm's website is, if there are no links coming back to it letting the search engines know that it is there, then you will not rank well.

This process of obtaining links is known as 'off site optimisation' or 'off page optimisation'.

Contact us today and we will talk you through how we can help.

Link Building for Legal Websites

There are many different ways of achieving links back to a legal website, but we mainly adhere to the following rules and principles:

• Write compelling content
• Market your content as far and wide as possible using syndication, RSS and integration with social medial channels
• Regular directory submissions

If your website has been optimised, but is not ranking well after a decent amount of time has elapsed (6 months), then the problem is likely to be a lack of relevant links.