Moore Legal Technology’s Blog

Latest blog posts from Gavin Ward regarding digital marketing and online business generation for solicitors, law firms and other UK businesses. To find out how we can help you call us on 0845 620 5664.

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Gavin Ward

Gavin Ward

Gavin is the Operations Director at Moore Legal Technology (formerly Search & Social Media Marketing Manager). A former commercial lawyer, Gavin also blogs under WardBlawg, YouBlawg, FamilyBlawg, LabourBlawg etc. Gavin has an in-depth knowledge of keyword research, content drafting and optimisation, link building, social media for law firms and businesses particularly in respect of blogging, LinkedIn, Twitter and Google+, online business generation and Internet marketing generally.


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We are pleased to announce the launch of a new state-of-the-art website for niche English litigation practice, Merchiston Solicitors.Merchiston Solicitors London New Website Launch

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fiona-rasmusen-family-law-solicitorscott-rasmusen-picExperienced solicitors Scott and Fiona Rasmusen have been at the helm of leading family law firm Gibson Kerr for many years and, working with Moore Legal Technology, have been leading the firm into a new age of internet marketing for its services.

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If you think that all you need to succeed online is a website and a few social media accounts, think again. A recent infographic published by Scott Brinker at the Chief Marketing Technology blog (h/t MarketingProfs) reveals the immense scale of applications, tools and providers in the online (and indeed offline) marketing technology landscapes across the world.

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viral_legal_content_pi_superbowl_commercialIt’s not often that a lawyer manages to create a piece of epic content marketing in the personal injury legal sphere, less so in the UK than the US. But that’s exactly what injury attorney Jamie Casino has achieved in his recent Super Bowl commercial. In essence, Mr Casino booked out two-minutes of prime-time ad space during the Super Bowl for a local Georgia TV channel and his performance, shown below, has since gone viral across the world. Here are what I would consider to be the 5 most epic and remarkable aspects:-

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divorce_online_marketing_for_law_firmsJanuary is a peculiar month in the online legal marketing world. Without fail, every year, web traffic for ‘divorce’ tends to skyrocket after Christmas and into January and through to March. While separating couples are experiencing misery (well, in some cases relief) when going through a break-up or divorce in January, savvy internet marketers see opportunities for their family law firm clients online. And it’s important to act on such a seasonal variation, a time when generating family law advice and divorce leads can make or break a family law practice’s bottom line for the year ahead. 

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Bat Phone Call Tracking & Online Conversions for Law Firms Recently Angus MacLauchlan shared some really interesting statistics regarding ineffective telephone enquiry conversion rates and practices in law firms in the UK. Angus is a Marketing Communications Manager at The Law Society of Scotland and shared this with The Law Society’s LinkedIn group (if you are a member of this group, you can join in the discussion here). The report Angus refers to has already been shared elsewhere (e.g. in Legal Futures earlier in October).

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We recently interviewed some great candidates for a summer internship at Moore Legal Technology and as part of this, we invited the candidates to write a blog post regarding online marketing and the challenges faced by law firms today. We thought it would be useful, given the amount of work they put in, to share their posts here and give each of them some well-deserved recognition and appreciation for their posts. 

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We recently interviewed some great candidates for a summer internship at Moore Legal Technology and as part of this, we invited the candidates to write a blog post regarding online marketing and the challenges faced by law firms today. We thought it would be useful, given the amount of work they put in, to share their posts here and give each of them some well-deserved recognition and appreciation for their posts. 

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SEO best practices continue to change at a rapid pace. And the better your SEO team keeps up to speed with the changes, the better your site will perform in search engines like Google & Bing and the more your business will grow through the web as a result.

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Ben_Clayton_Social_Media_Business_Opportunities_for_LawyersEvery week, more law firms and lawyers use social media to develop their business. For those solicitors looking to learn more about the benefits and best practices of social media, Sweet and Maxwell (Thomson Reuters) interviewed Stephen, I and a few other lawyers and social media enthusiasts for their LegalPD.com website (see the screenshots in this post and visit the links below to watch the video).

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I was pleased to take part in a live interview yesterday with Jonathan Lea on a Google+ hangout (see the Jonathan Lea Network blog post for more detailed information about the purpose and content of the session). 

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lawford_kidd_injury_solicitors_tv_adOur client, highly rated injury law firm in Edinburgh, Lawford Kidd, has launched a new TV advertising campaign, which is also being integrated with their website and social media activities.

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David_Kerr_Mo_Farah_Paris_MarathonDave Kerr will be running the Paris Marathon this Sunday for the Mo Farah Foundation.

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Guest post regarding the future of website marketing and some of the key considerations for your law firm.

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Earlier this week I presented to the Glasgow Sole Practitioners’ Group at The Royal Faculty of Procurators on the subject of Search Engine Optimisation (SEO) for Sole Practitioners: Getting You Found Online.

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twitter-bird-white-on-blueSearch engine optimisation (SEO) is most often associated solely with Google, Bing and Yahoo. But it must not be forgotten that search engines also exist with the dominant social media platforms (Twitter, LinkedIn, Facebook, Google+ etc) and, with the growing significance of social media, these are becoming more important (indeed, there is a growing specialism in ‘social media optimisation’ (‘SMO’). Twitter search, in particular, just received a massive boost.

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internet-marketing-tips-2013.jpgAt the start of 2012 we blogged our top 7 online marketing tips for professional services companies for the year. Looking ahead to 2013, here are our top digital marketing tips for law firms, lawyers and other businesses to get the most from their online marketing efforts and investment.

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Most lawyers have managed to harness the power of the written word for their practices. But not many have been able to use their writing mastery to its fullest for web marketing purposes. With the Internet continuing to evolve, the good news is that proficient content marketing has never been more powerful than it is today. We thought it would be useful to explain in basic terms what content marketing is and why it is an essential aspect of a law firm’s online marketing strategy.content-marketing-for-lawyers-uk

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Google's algorithm that determines the order of search rankings changes all the time and it's the job of the SEO team to stay on top of these changes to ensure clients' websites and online presence continues to perform as best as they can.

Within the past month there have been three significant updates to Google's algorithm. These are summarised as follows:-

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Around one third of small and medium sized businesses are spending an average of $845 per month (the equivalent of £525 per month) on social media management tools or services and 87 percent of SMEs surveyed recently believe social media has been "somewhat helpful" or "helped a great deal" for their business, according to new research, as published in ZDNet.social-media-law-firms

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