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Increasing your Click-Through Rate (CTR) on Twitter

Posted by Gavin Ward
Gavin Ward
A non-practising solicitor, Gavin is a Search & Social Media Marketing Manager at Moore Legal Technology.
User is currently offline
on Friday, 18 November 2011
in Social Media Marketing for Law Firms

If you are trying to drive more traffic to your website, it is a good idea to share links to articles or other pages on your website through social media channels. And when you do so, you will want to increase your click-through rate ("CTR"), i.e. the rate at which others click-through your links to arrive at your website. You may think that sharing a link with hundreds or thousands of followers, on Twitter for instance, will naturally result in many clicks through to your website. It is, however, not quite as easy as that and there are some additional tips to consider when sharing links.

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