Law Firm Websites, SEO and Social Media Blog

The 2012 Legal Market Survey Report was published yesterday, providing comprehensive analysis of legal marketing trends from the United States. The main conclusion? That online marketing has become the main generator of new business.

If you are trying to drive more traffic to your website, it is a good idea to share links to articles or other pages on your website through social media channels. And when you do so, you will want to increase your click-through rate ("CTR"), i.e. the rate at which others click-through your links to arrive at your website. You may think that sharing a link with hundreds or thousands of followers, on Twitter for instance, will naturally result in many clicks through to your website. It is, however, not quite as easy as that and there are some additional tips to consider when sharing links.