Moore Legal Technology’s Blog

Welcome to our blog about online business generation for law firms and other businesses in the UK and around the world. We share in particular our tips on strategic website design, inbound marketing, conversion and analytics, legal technology, search engine optimisation and social media marketing strategies and advice. Contact us to find out how we can help your firm generate more business online.

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Subscribe to this list via RSS Blog posts tagged in Social Media for Law Firms

We recently interviewed some great candidates for a summer internship at Moore Legal Technology and as part of this, we invited the candidates to write a blog post regarding online marketing and the challenges faced by law firms today. We thought it would be useful, given the amount of work they put in, to share their posts here and give each of them some well-deserved recognition and appreciation for their posts. 

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We recently interviewed some great candidates for a summer internship at Moore Legal Technology and as part of this, we invited the candidates to write a blog post regarding online marketing and the challenges faced by law firms today. We thought it would be useful, given the amount of work they put in, to share their posts here and give each of them some well-deserved recognition and appreciation for their posts. 

...

We recently interviewed some great candidates for a summer internship at Moore Legal Technology and as part of this, we invited the candidates to write a blog post regarding online marketing and the challenges faced by law firms today. We thought it would be useful, given the amount of work they put in, to share their posts here and give each of them some well-deserved recognition and appreciation for their posts. 

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twitter-bird-white-on-blueSearch engine optimisation (SEO) is most often associated solely with Google, Bing and Yahoo. But it must not be forgotten that search engines also exist with the dominant social media platforms (Twitter, LinkedIn, Facebook, Google+ etc) and, with the growing significance of social media, these are becoming more important (indeed, there is a growing specialism in ‘social media optimisation’ (‘SMO’). Twitter search, in particular, just received a massive boost.

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The world's largest professional social media network, LinkedIn announced yesterday (9 January) that it has surpassed a new milestone: it now boasts more than 200 million members.

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In a guest blog in the Law Society Gazette, Stephen Moore discusses contemporary issues in marketing for law firms, changes in the way potential clients are searching for legal services and how law firms can capitalise on the changes taking place in the legal sector.

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To win legal business against ABS competitors who are already skilled retailers, lawyers will have become expert in such things as “networking, selling, social media, internet marketing, branding”. We explain why lawyers are being urged to take online marketing initiative in a recent article in Legal Futures. Our 'online business generation' report referred to in the article will be available soon and we'll notify you here on our blog.

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Around one third of small and medium sized businesses are spending an average of $845 per month (the equivalent of £525 per month) on social media management tools or services and 87 percent of SMEs surveyed recently believe social media has been "somewhat helpful" or "helped a great deal" for their business, according to new research, as published in ZDNet.social-media-law-firms

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pinterest_imageWe are pleased to announce that we have now set up on Pinterest.  We currently have three boards active, showcasing some examples of our work in Social Media, SEO and Law Firm Website Design and we look to add more to these boards both in terms of our sharing our knowledge but also in terms of sharing other valuable information and will be looking to connect with other professionals on what is surely one of the hottest social networks of 2012.

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Moore Legal Technology has now launched a definitive twitter account for each of our main areas of expertise together with our main Twitter account. All of these areas of our expertise help our customers to generate more business online:

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We work with many law firms in the UK to optimise their websites and blogs for search engines through advanced SEO techniques and we manage and advise on social media campaigns. The end goal is always to generate more laser-targeted leads and enquiries for our clients.

It therefore comes as no surprise to hear that 4 in 10 law firms in the US are reporting winning new clients through blogging and social media. The news comes through ALM’s Legal Intelligence report on law firms’ use of blogs and other social media ($499 to download) via Daryn Teague (@darynteague), as picked up by one of the leading authorities on legal blogging, Kevin O’Keefe, in his article 40% of Law Firms and Attorneys Get Clients From Blogs and Social Media.

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According to a recent website design, SEO and social media infographic by R.O.I. Media, a significant 42% of search users click the top ranking link when they perform a search in a search engine. 8% of users will click the second link and, thereafter, the click-through rate (CTR) drops. The research also indicates that 62% of search users click links on the first page of search results for any given term.

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Looking to drive more traffic to your website using social media? StumbleUpon is your answer. Over the past year in the US, for instance, StumbleUpon sent more traffic to websites than any other social media network including Facebook or Twitter.

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Over the course of Social Media Week Glasgow (week c.19 September), the Business Banter team have organised an exciting programme of early morning events. Various speakers will be presenting on how social media has benefited either their business or that of their clients. Some of these presentations will be of particular interest to the legal profession and businesses across Scotland.

When working with law firms to measure the ROI on their social media use, one of the useful tools we use is the url shortener bitly. It was therefore interesting to read Bitly's latest blog about how long a social media link is “alive” before people stop caring or, more accurately, how long before people stop clicking through the link.

It may have been only recently that your law firm or business has been encouraging you to become familiar with social network platforms such as Twitter or Linkedin. Indeed it may have been only recently that you feel that you have mastered the basics, grown a sizeable following or even made connections that have led to business for your practice.

With an average of 600 tweets, 34,000 Google searches and 700 Facebook posts being made every second (source: Exact Target), today’s online conversation is a loud one. If harnessed correctly, the rewards for law firms, businesses or other professional organisations can be great. However, if care is not taken, employees and fee earners may be distracted to the point where the firm could lose a lot of money through reduced productivity.

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