Law Firm Websites, SEO and Social Media Blog

We are pleased to announce that we have now set up on Pinterest.  We currently have three boards active, showcasing some examples of our work in Social Media, SEO and Law Firm Website Design and we look to add more to these boards both in terms of our sharing our knowledge but also in terms of sharing other valuable information and will be looking to connect with other professionals on what is surely one of the hottest social networks of 2012.

Moore Legal Technology has now launched a definitive twitter account for each of our main areas of expertise together with our main Twitter account. All of these areas of our expertise help our customers to generate more business online:

We work with many law firms in the UK to optimise their websites and blogs for search engines through advanced SEO techniques and we manage and advise on social media campaigns. The end goal is always to generate more laser-targeted leads and enquiries for our clients.

It therefore comes as no surprise to hear that 4 in 10 law firms in the US are reporting winning new clients through blogging and social media. The news comes through ALM’s Legal Intelligence report on law firms’ use of blogs and other social media ($499 to download) via Daryn Teague (@darynteague), as picked up by one of the leading authorities on legal blogging, Kevin O’Keefe, in his article 40% of Law Firms and Attorneys Get Clients From Blogs and Social Media.

According to a recent website design, SEO and social media infographic by R.O.I. Media, a significant 42% of search users click the top ranking link when they perform a search in a search engine. 8% of users will click the second link and, thereafter, the click-through rate (CTR) drops. The research also indicates that 62% of search users click links on the first page of search results for any given term.

We are pleased to announce that our clients, LawCloud, for which we provide social media consultancy services, have had their LawCloudComputing blog listed by Computer Weekly as one of the top 10 best new blogs of 2011.

Further to our recent post about our thoughts on the relatively new social network Google+, Google+ has now activated business pages.

Looking to drive more traffic to your website using social media? StumbleUpon is your answer. Over the past year in the US, for instance, StumbleUpon sent more traffic to websites than any other social media network including Facebook or Twitter.

Over the course of Social Media Week Glasgow (week c.19 September), the Business Banter team have organised an exciting programme of early morning events. Various speakers will be presenting on how social media has benefited either their business or that of their clients. Some of these presentations will be of particular interest to the legal profession and businesses across Scotland.

When working with law firms to measure the ROI on their social media use, one of the useful tools we use is the url shortener bitly. It was therefore interesting to read Bitly's latest blog about how long a social media link is “alive” before people stop caring or, more accurately, how long before people stop clicking through the link.

It may have been only recently that your law firm or business has been encouraging you to become familiar with social network platforms such as Twitter or Linkedin. Indeed it may have been only recently that you feel that you have mastered the basics, grown a sizeable following or even made connections that have led to business for your practice.

With an average of 600 tweets, 34,000 Google searches and 700 Facebook posts being made every second (source: Exact Target), today’s online conversation is a loud one. If harnessed correctly, the rewards for law firms, businesses or other professional organisations can be great. However, if care is not taken, employees and fee earners may be distracted to the point where the firm could lose a lot of money through reduced productivity.