Law Firm Websites, SEO and Social Media Blog

Last week I spoke at the 2011 LawWare User Conference on the subject of the "High Street Law Firm in a Digital Age".

Hubspot has published an article recently about the "9 must-haves for the Perfect Landing Page".

Under relatively recently, barristers could not, except in very limited circumstances, undertake work upon the direct instruction of a client or an intermediary without the involvement of a solicitor.

Facebook is the social media application that lawyers are often most cynical about. This is closely followed by twitter, unless the firm is already on twiiter and seeing the benefits of engaging.

Moore Legal Technology will be speaking on outsourced web marketing and social media at an exclusive legal event focusing on law firm management, outsourcing and technology on 21 June 2011. The event is a must if you want to find out more about new technologies, outsourced services, better financial management and internet marketing.

With an average of 600 tweets, 34,000 Google searches and 700 Facebook posts being made every second (source: Exact Target), today’s online conversation is a loud one. If harnessed correctly, the rewards for law firms, businesses or other professional organisations can be great. However, if care is not taken, employees and fee earners may be distracted to the point where the firm could lose a lot of money through reduced productivity.

I know our posts have been a haphazard in terms of timing, but we’re sticking with it and if you follow our advice you will attract new clients. We’ve given a brief overview of domains and templates and are now ready to move onto on page seo for law firms.

First things first; if you are commissioning a third party to design your website make sure that the following are editable:

1) Page Titles: The most important aspect of online seo – if your page titles aren’t keyword rich you’re onto plums.

2) Descriptions: Although the descriptions are hidden within the code of your site and have little actual relevance in terms of affecting your rankings, they should be drafted carefully as they present one of your first opportunities to get potential visitors to click on your natural results. Essentially they should include reference to page keywords together with clear calls to action (i.e. Phone 0845 620 5664 for free initial advice!)

3)Heading Tags: In the same way as headings in a written document help to identify degrees of importance and natural breaks, heading on a website serve the same function and help to distinguish less important body text frompage headers.

If you don’t have control of any of the above, then our advice would be to go elsewhere.