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Update to Google search algorithm: 35% of search engine results affected

Posted by Gavin Ward
Gavin Ward
A non-practising solicitor, Gavin is a Search & Social Media Marketing Manager at Moore Legal Technology.
User is currently offline
on Friday, 04 November 2011
in Search Engine Optimisation

Google announced yesterday that it has updated its search algorithm, with the results impacting around 35% of Google searches. This news comes only months after their Panda update which had a major impact on search results, particularly in respect of duplicated content. This time, it's about making their search results as up-to-date as possible for news-worthy stories, while preserving the prominence of older posts where these are still relevant.

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