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Search Engine Rankings Update: Google to Roll Out Panda 3.4

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Google is currently rolling out is latest 'Panda' update (version 3.4). Google notes that this is a rather minor update, only affecting around 1.6% of queries noticeably.

Read more background on Panda from one of the best SEO news websites Search Engine Land, from Google here, or from our explanation of the impact of Google's Panda updates last year here. Interestingly, as Search Engine Land points out, Google released the news through their Twitter account:

Google_Panda_3-4_Update

Comment

With only 1.6% of queries being affected by this update, there should be no cause for concern if your website has a solid focus on providing its viewers with useful content. For more on this specific update see Search Engine Land. Nevertheless, you should still be aware of Google's intentions to transform its search engine results even more in the next few months. As we explained earlier this week, Google plans to penalise overly optimised websites.

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Gavin is a Search & Social Media Marketing Manager at Moore Legal Technology. A former commercial lawyer, Gavin also blogs under WardBlawg, YouBlawg, FamilyBlawg, LabourBlawg etc. Gavin has an in-depth knowledge of keyword research, content drafting and optimisation, link building, social media for law firms and businesses particularly in respect of blogging, LinkedIn, Twitter and Google+, online business generation and Internet marketing generally.


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