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Posted by Stephen Moore
Stephen Moore
Owner of Moore Legal Technology and CaseCheck. Legal technologist experienced in strategy, implementation, web...
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on Tuesday, 22 November 2011
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MLT redesigns and relaunches Strathclyde Tyres' online presence

In a departure from our typical workload of legal website design, optimisation and marketing we've branched out into tyres!

With offices throughout central Scotland in Coatbridge, Johnstone, Kilmarnock and Leven, Strathclyde Tyres are one of Scotland's leading independent tyre retailers with a reputation for outstanding service, innovative tyres programmes and, most importantly, value for money.

The Project

We were commissioned by the Strathclyde Tyres team to design, develop, optimise and implement a search engine friendly and highly scalable web presence with social media integration. We were also asked to manage their website and social media activities on an ongoing basis. To date the site has been implemented, partially optimised and the Strathclyde Tyres’ blog  is up and running attracting increasing numbers of visits every day through organic search and nascent social media campaigns.

Additionally, new prominence is being given to Strathclyde Tyres’ innovative Tracey’s Tyres concept which is a service specifically aimed at women.



Timescales

The timescales were challenging as a result of a three month radio campaign based around winter services , winter tyres and winter safety on Radio Clyde. It was a bit of a push but we got there and all the initial signs are good.

"We had identified the need for our website to be redesigned and brought more into line with current needs for social networking and marketing.  Moore Technology were recommended to us and we started initial consultation.  From the outset we were impressed with their innovative ideas,  knowledge of web design and online marketing. Timescales were always reached and service was at all times efficient and professional.  We are delighted with our new site and progress so far."

Debbie Tracey, Strathclyde Tyres


Here’s to safety on the road this winter with Strathclyde Tyres!

Owner of Moore Legal Technology and CaseCheck. Legal technologist experienced in strategy, implementation, web 2.0 and online business generation for law firms.
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