Hubspot has published an article recently about the "9 must-haves for the Perfect Landing Page".

One of the most important elements for generating business on a website, landing pages are the pages on your website that customers view initially when they visit your website, whether they were led there through a search on Google or through a social media link or an emailed link etc. And indeed these are the pages to which you want to direct potential clients.

Generating Business through Landing Pages

As the post at Hubspot notes, "The job of a landing page is to tell your visitors exactly what you want them to do and why they should do it. Homepages, while still an important element of a website, are typically less focused on a particular task because they are serving the masses. Homepages are great for direct traffic, but when you can control how visitors arrive on your site, a landing page is the best place to send them. When done right, landing pages can have a very positive impact on your lead generation."

The nine must-haves are as follows and are elaborated in the Hubspot article:-

1. Never use your homepage as a landing page

2. Ensure certain visual elements are present e.g. headline, sub-headline, brief description of what is being offered

3. Remove or limit additional navigation

4. Keep the objective simple and clear

5. Match the content to a visitor's previous source

6. Reduce friction by keeping points concise

7. Focus on value e.g. share useful information on the landing page itself, not behind a form or download button

8. Only ask for what you need e.g. in terms of information required for web forms

9. Create a lot of landing pages

Hubspot add a tenth - make the content shareable e.g. with social media share buttons.

While we think there is no such thing as a "perfect" landing page, if you get all of these elements right, you should be able to attract more enquiries through your website.

Contact us

Moore Legal Technology has a wealth of experience in optimising landing pages and we know what works and what doesn't work for law firms and professional services firms. Contact us on 0845 620 5664 to discuss the creation and optimisation of the perfect landing page to generate business.