Moore Legal Technology’s Blog

Welcome to our blog about online business generation for law firms and other businesses in the UK and around the world. We share in particular our tips on strategic website design, inbound marketing, conversion and analytics, legal technology, search engine optimisation and social media marketing strategies and advice. Contact us to find out how we can help your firm generate more business online.

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Recent blog posts

You wouldn’t want a client walking into an outdated, shabby office. Nor would you want a potential client having great difficulty finding your office. When you apply this to the online world, it is exactly the same. You wouldn’t want someone visiting an outdated, shabby website. Nor would you want a website which didn’t rank well when a potential client was searching for your services online. Our legal marketing colleague Rebekah Lamb explains the importance of making the most of online business opportunities.

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google-panda-update-legal-internet-marketing-glasgowGoogle’s Panda Update is a thorough search filter which was first introduced several years ago. It was designed to identify sites with poor quality content and halt their chances of making their way into Google’s top search results.

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website-analysis-legal-internet-marketing-glasgowIt’s the business development win of the century. Doughty Street Chambers has increased its brand footprint exponentially by masterminding the marriage of human rights barrister Amal Alamuddin to Hollywood superstar George Clooney.

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With around 100 billion business emails getting sent every day across the world, it’s easy to see how your emails can end up managing you, rather than you being able to manage your emails.

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You might have seen that Twitter has launched a new native analytics dashboard for organic Tweets.

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GoogleAs we specialise in generating business online for our law firm and professional service clients, Moz is one of our main sources of information when it comes to all things digital. Their recent article The Month Google Shook the SERPs highlights the ephemeral nature of Google’s search engine result pages (SERP). 

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It has been a momentous couple of weeks for Moore Legal Technology; with the expansion of our team, our new website going live and the team officially moving in to our new offices.

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We are pleased to announce the launch of a new state-of-the-art website for niche English litigation practice, Merchiston Solicitors.Merchiston Solicitors London New Website Launch

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For some people, finding the right solicitor is half the battle. So, how do they find exactly what they are looking for with someone they can trust? Previously consumers would refer to family and friends for referrals but, as our new digital marketing expert Nicole Donald notes following new research outlined below, it seem times are changing as the Internet emerges as the number one resource.

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Luis SuarezIs the challenging economy continuing to bite? Hopefully our short World Cup inspired blog will help you break away from the chasing pack and achieve your business development goals.

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Nolan Klein Law

I founded Moore Legal Technology more than a decade ago. In that time, we have gone from strength to strength. I started MLT in 2003 because I spotted a growing chasm in the legal services industry – that between the partners, many of whom who had earned their stripes before the fax machine was invented, and the IT support department. The 'dot com' boom was over, and the technological tide was rising again. It was time for law firms to embrace the economic potential of the internet.

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fiona-rasmusen-family-law-solicitorscott-rasmusen-picExperienced solicitors Scott and Fiona Rasmusen have been at the helm of leading family law firm Gibson Kerr for many years and, working with Moore Legal Technology, have been leading the firm into a new age of internet marketing for its services.

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marketing gone wrongDoes your marketing spend generate a positive return on investment? If not, or if you're not sure, you are in the same boat as many of the law firms we speak to.

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content marketing for law firmsYour firm has an in-house marketing function that includes a bespoke web and digital team. You tell them what you want to say and they say it for you. Sorted. Right? So why aren't you receiving the level of enquiries you feel your practice area or sector group should be receiving given the level of expertise and experience within your team? Why is your firm's website working harder for others than it is for you? Just what can you do to generate more profitable business through your firm's website?

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When we first started generating business online for law firms we always had a hurdle to overcome – the doubt and scepticism of lawyers. I would like to say that as the Internet has become a fundamental tool in the day to day life of the legal professional this hurdle has disappeared, but I’d be lying. Despite using the Internet to find and buy all types of products and services sometimes lawyers, for some bizarre reason, think that this same type of buyer behaviour does not apply to them.

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If you think that all you need to succeed online is a website and a few social media accounts, think again. A recent infographic published by Scott Brinker at the Chief Marketing Technology blog (h/t MarketingProfs) reveals the immense scale of applications, tools and providers in the online (and indeed offline) marketing technology landscapes across the world.

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dot_com_domains_for_law_firmsThe snappily monikered Internet Corporation for Assigned Names and Numbers (ICANN) has finally won its fight to increase the number of available generic top-level domain (gTLD) names. 1,000 new domain endings are about to join those currently in use, the most well-known of which include .com, .org, .net and, in the UK, co.uk.

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viral_legal_content_pi_superbowl_commercialIt’s not often that a lawyer manages to create a piece of epic content marketing in the personal injury legal sphere, less so in the UK than the US. But that’s exactly what injury attorney Jamie Casino has achieved in his recent Super Bowl commercial. In essence, Mr Casino booked out two-minutes of prime-time ad space during the Super Bowl for a local Georgia TV channel and his performance, shown below, has since gone viral across the world. Here are what I would consider to be the 5 most epic and remarkable aspects:-

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Moore Legal Technology FundraisingMLT are again attempting to raise money for a good cause, this time for Oxfam. Regular readers of the blog will know that a big part of MLT's push to get 2014 off to the best possible start has taken place in the gym. Most of the team are now members of the local gym, and each is pursuing their own fitness regime.

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divorce_online_marketing_for_law_firmsJanuary is a peculiar month in the online legal marketing world. Without fail, every year, web traffic for ‘divorce’ tends to skyrocket after Christmas and into January and through to March. While separating couples are experiencing misery (well, in some cases relief) when going through a break-up or divorce in January, savvy internet marketers see opportunities for their family law firm clients online. And it’s important to act on such a seasonal variation, a time when generating family law advice and divorce leads can make or break a family law practice’s bottom line for the year ahead. 

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