With the news that the economic worth of activity on the Internet is set to spiral upward during the course of the next few years (indeed the web economy is set to double by 2016) we thought it might be an idea to give you a few of our tips for 2012.

Essentially, we have been working out our own strategy for customers and are happy to share this with you too. Of course, if you want us to help implement it for you, please get in touch on 0845 620 5664.

By way of background, our feeling is that the Internet is now moving at a remarkable pace and for those that keep up there are lots of opportunities. If you don't, you are going to get dropped....and quickly.

1. Stay Tuned

The Internet is run by geeks and geeks love to blog, comment and tell everyone about what is changing and the potential impact of this change. Using twitter, search engine blogs such as SEOMoz or Search Engine Land and smartphone apps such as Zite allow us to keep abreast of developments quickly, conveniently and whilst still holding a cup of coffee.

If you're interested in keeping up to date on internet marketing for law firms, continue to follow our blog, copy our SEO list on twitter (see also this SEO/E-Commerce List), or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more information.

2. Be Like An Octopus!

By this we don't mean live underwater! Think of your website as the head and your additional online marketing activities as the tentacles - do not see them as being separate from another. All online activity should be driving traffic back to your website where you control the messages driving positive, measurable action.

This tip may seem a bit strange, but we are hoping to go into this in more detail in our first VIDEO. See next tip!

3. Use Video

Video is ubiquitous and presented in the right way it can really help promote you brand, widen your reputation and drive engagement. It is cheap to produce, free to host and easy to embed in many of the online channels you may be using already.

Hope for viral (in a good way).

4. Google+

Google's own social networking offering must be high up on your list of online marketing channels to engage with.

Effectively Google is becoming Google+ with results from Google+ being promoted above natural search engine placements. Get in and get in early because failure to do so will have a significant (negative) impact on your online marketing activities - maybe not today and maybe not tomorrow, but soon...

We are currently implementing our own Google+ strategy for customers. If you'd like more information on this please get in touch 0845 620 5664 and circle our Google+ page.

5. Don't be Vague

When taking on a new customer one of our most frequent comments regarding an existing web presence is that it is vague.

What we mean by this is that visitors are left to make up their own mind as to what they will do on the site (e.g. I might have a look at that and then a read of this etc.) as opposed to being directed on what you want them to do (e.g. they want someone like me to call them on this number if I'm looking for help).

Be direct. Think of what you want people to do and stick to it (unless it doesn't work). This leads onto tip 6.

6. Always Be Testing

In the world of ecommerce it is sacrosanct to drop continual testing from internet marketing activities for the simple reasons that testing is:

- cheap
- easy to implement
- extremely effective

What we mean by testing is changing the colour of the border on the contact form, changing 'call us today' to 'call us now', or changing the main header on the homepage to see what effect these changes have on enquiry levels, conversion rates, or connection requests.

One of the various A/B testing publications to which we subscribe is called "Which Test Won". It may be worth subscribing to this to get a feel for what we're talking about here.

Put simply don't get your website live, sit down and check 'complete' on your task list.

7. Have a plan

I don't think this needs an explanation.

Contact us

If you'd like to discuss any of the above in more detail and how your firm can benefit from having an expert Internet marketing strategy, please telephone 0845 620 5664 or complete our online enquiry form today.