Law Firm Web Design, SEO & Social Media Blog

Guest post regarding the future of website marketing and some of the key considerations for your law firm.

Web marketing can produce powerful results for your law firm or other business, but there are some essential elements which must be done correctly if you are to achieve your online goals. If not, you may be not only wasting your time and investment, but you may also be risking damage to your reputation. The following are ten of the most common online marketing mistakes made by law firms and businesses and some tips on how you can avoid these:-

The world's largest professional social media network, LinkedIn announced yesterday (9 January) that it has surpassed a new milestone: it now boasts more than 200 million members.

At the start of 2012 we blogged our top 7 online marketing tips for professional services companies for the year. Looking ahead to 2013, here are our top digital marketing tips for law firms, lawyers and other businesses to get the most from their online marketing efforts and investment.

A recent study from BIA/Kelsey forecasts that social media advertisement revenues will reach over $9.2 billion (over £5 billion) by 2016 in the US alone, as reported in Marketing Pilgrim.

Most lawyers have managed to harness the power of the written word for their practices. But not many have been able to use their writing mastery to its fullest for web marketing purposes. With the Internet continuing to evolve, the good news is that proficient content marketing has never been more powerful than it is today. We thought it would be useful to explain in basic terms what content marketing is and why it is an essential aspect of a law firm’s online marketing strategy.

Further to our recent publications in Legal Futures (“Twitter and Facebook are the new golf course – law firms urged to take online marketing initiative”)  and The Law Society Gazette (“Competing with new entrants”), we are pleased to announce that our White Paper "Generating Business Online" regarding online business generation for law firms in the age of ABS is now available to download.

To win legal business against ABS competitors who are already skilled retailers, lawyers will have become expert in such things as “networking, selling, social media, internet marketing, branding”. We explain why lawyers are being urged to take online marketing initiative in a recent article in Legal Futures. Our 'online business generation' report referred to in the article will be available soon and we'll notify you here on our blog.

Job Title: Online marketing and web conversion executive

Primary Location: Glasgow
Reports to: Stephen Moore & Gavin Ward

87 percent of small to medium sized enterprises (SMEs) believe social media is "somewhat helpful" or has "helped a great deal" for their business, according to new research, as reported in ZDNet.

Around one third of small and medium sized businesses are spending an average of $845 per month (the equivalent of £525 per month) on social media management tools or services and 87 percent of SMEs surveyed recently believe social media has been "somewhat helpful" or "helped a great deal" for their business, according to new research, as published in ZDNet.

A fundamental change has been happening with Internet marketing and indeed with marketing itself in the past few years. Facilitated by the Internet, including social media, people rely much less on TV, radio, newspaper and billboards to learn about and connect with products or services ("outbound marketing"); instead, two-way conversation focused not on buying a person's attention, but instead earning it, is becoming key for people to connect with products and services.

Law reviews are being made redundant by online law blogs, according to a new report by Professor J. Robert Brown, Jr of the University of Denver’s Sturm College of law, as reported by Kevin O’Keefe on his own legal blog ‘Real Lawyers Have Blogs’.

As Austin Lafferty, the new president of the Law Society of Scotland says, all lawyers are now salespeople. With the rise of Alternative Business Structures, increased competition both from within and without the legal services industry and altering consumer expectations, all lawyers, at every level from trainee to senior partner, must become adept at selling. This isn't as hard as you might think, and almost certainly won't involve trudging from door-to-door hawking your services (unless , of course, you want to!). Here are Moore Legal Technology's top 7 sales tips for lawyers.

"What do you do for a living?" When you are asked this, you might reply that you are a lawyer or a solicitor. You might also respond with your particular practice area or specialism. You might also explain a little bit about what it is you do most, especially if the person seems interested.

Twitter is now a key referral source for lawyers, as Legal Futures reports. New research conducted for Orange Business reveals that there has been a massive increase in people asking for recommendations of professional services providers through Twitter - and solicitors are near the top of the list.

Below is a guest blog post from a UK-based writer regarding the commercial benefits of fast broadband.

The 2012 Legal Market Survey Report was published yesterday, providing comprehensive analysis of legal marketing trends from the United States. The main conclusion? That online marketing has become the main generator of new business.

Further to our blog post outlining our top tips for Internet marketing for professional services firms in 2012, we have produced a short presentation on YouTube. This explains our approach to Internet marketing for law firms and others:- 

We are pleased to announce that we have now set up on Pinterest.  We currently have three boards active, showcasing some examples of our work in Social Media, SEO and Law Firm Website Design and we look to add more to these boards both in terms of our sharing our knowledge but also in terms of sharing other valuable information and will be looking to connect with other professionals on what is surely one of the hottest social networks of 2012.