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Welcome to our blog about online business generation for law firms and other businesses in the UK and around the world. We share in particular our tips on strategic website design, inbound marketing, conversion and analytics, legal technology, search engine optimisation and social media marketing strategies and advice. Contact us to find out how we can help your firm generate more business online.

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consumers searching online for their solicitorFor some people, finding the right solicitor is half the battle. So, how do they find exactly what they are looking for with someone they can trust? Previously consumers would refer to family and friends for referrals but, as our new digital marketing expert Nicole Donald notes following new research outlined below, it seem times are changing as the Internet emerges as the number one resource.

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content marketing for law firmsYour firm has an in-house marketing function that includes a bespoke web and digital team. You tell them what you want to say and they say it for you. Sorted. Right? So why aren't you receiving the level of enquiries you feel your practice area or sector group should be receiving given the level of expertise and experience within your team? Why is your firm's website working harder for others than it is for you? Just what can you do to generate more profitable business through your firm's website?

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When we first started generating business online for law firms we always had a hurdle to overcome – the doubt and scepticism of lawyers. I would like to say that as the Internet has become a fundamental tool in the day to day life of the legal professional this hurdle has disappeared, but I’d be lying. Despite using the Internet to find and buy all types of products and services sometimes lawyers, for some bizarre reason, think that this same type of buyer behaviour does not apply to them.

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If you think that all you need to succeed online is a website and a few social media accounts, think again. A recent infographic published by Scott Brinker at the Chief Marketing Technology blog (h/t MarketingProfs) reveals the immense scale of applications, tools and providers in the online (and indeed offline) marketing technology landscapes across the world.

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7_tips_2This is the time of year when we all resolve to be better, to eat better, drink less, exercise more (see our recent blog post for the MLT team's efforts to get fit in 2014) etc. That being the case we thought that it would be useful to take a look at what you could resolve to do in order to make your online presence stronger, healthier and in a better position to help you increase your turnover in 2014.

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TCOBAs mentioned in my last post I gave a presentation to the 2013 Connect2Law conference at Gleneagles last week on how law firms can leverage the opportunities presented by the internet for generating new business.

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I spent last Tuesday in the glorious surroundings of Gleneagles Hotel having been asked to give a C2L_Prespresentation on how to generate business online at this year’s Connect2Law conference.

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Ben_Clayton_Social_Media_Business_Opportunities_for_LawyersEvery week, more law firms and lawyers use social media to develop their business. For those solicitors looking to learn more about the benefits and best practices of social media, Sweet and Maxwell (Thomson Reuters) interviewed Stephen, I and a few other lawyers and social media enthusiasts for their LegalPD.com website (see the screenshots in this post and visit the links below to watch the video).

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social-media-law-firms-risks-benefitsEarlier this week I was invited to attend a crisis handling workshop delivered by Julie Moulsdale and her wonderful team at Perceptive Partners.

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Guest post regarding the future of website marketing and some of the key considerations for your law firm.

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Warning - website mistakes made by law firms and businessesWeb marketing can produce powerful results for your law firm or other business, but there are some essential elements which must be done correctly if you are to achieve your online goals. If not, you may be not only wasting your time and investment, but you may also be risking damage to your reputation. The following are ten of the most common online marketing mistakes made by law firms and businesses and some tips on how you can avoid these:-

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The world's largest professional social media network, LinkedIn announced yesterday (9 January) that it has surpassed a new milestone: it now boasts more than 200 million members.

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internet-marketing-tips-2013.jpgAt the start of 2012 we blogged our top 7 online marketing tips for professional services companies for the year. Looking ahead to 2013, here are our top digital marketing tips for law firms, lawyers and other businesses to get the most from their online marketing efforts and investment.

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A recent study from BIA/Kelsey forecasts that social media advertisement revenues will reach over $9.2 billion (over £5 billion) by 2016 in the US alone, as reported in Marketing Pilgrim.

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Most lawyers have managed to harness the power of the written word for their practices. But not many have been able to use their writing mastery to its fullest for web marketing purposes. With the Internet continuing to evolve, the good news is that proficient content marketing has never been more powerful than it is today. We thought it would be useful to explain in basic terms what content marketing is and why it is an essential aspect of a law firm’s online marketing strategy.content-marketing-for-lawyers-uk

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Further to our recent publications in Legal Futures (“Twitter and Facebook are the new golf course – law firms urged to take online marketing initiative”)  and The Law Society Gazette (“Competing with new entrants”), we are pleased to announce that our White Paper "Generating Business Online" regarding online business generation for law firms in the age of ABS is now available to download.

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To win legal business against ABS competitors who are already skilled retailers, lawyers will have become expert in such things as “networking, selling, social media, internet marketing, branding”. We explain why lawyers are being urged to take online marketing initiative in a recent article in Legal Futures. Our 'online business generation' report referred to in the article will be available soon and we'll notify you here on our blog.

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87 percent of small to medium sized enterprises (SMEs) believe social media is "somewhat helpful" or has "helped a great deal" for their business, according to new research, as reported in ZDNet.

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